"Yueshui Yiren" "Jiangnan commoner": When the expansion is under way
When a new round of reshuffle expansion is underway In the financial crisis, the most edging-looking Hangzhou women's clothing company is “Qiushui Iraqiâ€, which is laying sales outlets in Hangzhou at a speed beyond imagination. This year it opened 37 in one breath and it will be held in January next year. The Qiushuiyiren flagship store on Xinhua Road opened in line with the COCOON flagship store on the 1,200-square-meter business area on the Stadium Road. Each store invested up to 5 million. With such a generous investment, people cannot help but ask, "Why?" "Because the time has come." The artistic director of Qiushui Yiren should be crisp and neat. “This financial turmoil is a “great change†for Hangzhou apparel companies and is also a test of the survival of Shaoguan enterprises.†said Meng Ping, Secretary-General of Hangzhou Hang-Pei Women's Chamber of Commerce. He believes that those companies with weak foundations, such as the breakdown of funds, inadequate preparations, and inadequate anti-risk capabilities, will inevitably be reshuffled, and will be thoroughly cleaned and become the funeral products of the crisis. However, for those companies that are prepared and capable, the crisis is an opportunity. As the economy shrinks, the original market share will show a certain vacuum. Those who have the strength to take the lead in the layout and win the vacuum will win the first chance in the next round. As a result, Qiushuiyiren “crazyly†paved the store and spent large sums of money on investment in flagship stores. At the same time, the company diversified and subdivided the brand with the “fourth and fourth,†positioning middle-end, mid-high-end, high-end “Qiushuhuirenâ€, “FIRSTVIEW†and “COCOON†respectively. , and will launch the fourth brand "FAIRY" in January next year, respectively, to seize different consumer markets. Qiushuiyiren’s plan is to continue adding 20 stores in Hangzhou next year. The goal is “to strive to become the first listed company in Chinaâ€. Spring Plumbing Duck Prophet. It is not just the family of Qiushui Yiren, including the “blue portraitâ€, “Southern Jiangsu commoner†and “Jieshiâ€, several well-known Hangzhou women’s “helm men†believe that a new round of market opportunities is coming. As the "hero" of the Hang Women's Women's Wear, Jiangnan Puyi also took advantage of this big reshuffle to carry out resource integration, specialize in one point, upgrade the brand, extend its reach overseas, and seize the international market. In 2005, the men's wear brand "CROQUIS" was founded. Currently, the two brands "JNBY" and "CROQUIS" have already opened their stores abroad. Even in this year when the economy is generally sluggish, it is expected that the annual sales of the two brands will increase by 10%-15% year-on-year. Ni Guochang, deputy general manager of Jiangnan Buyi Company, told the author that "JNBY" and "CROQUIS" have grown to over 20 stores in Japan, Russia, Singapore, Canada, the Middle East and other countries and regions. Next, Thailand's stores will be opened before Christmas this year, and French stores will also be ready to open. They will also target the United States next year. It can be seen that the expansion of Hangzhou's women's clothing enterprises is progressing step by step.