Successful Ways to Realize the Information Construction of Small and Medium Enterprises

We observe that SMEs in the EU are currently achieving very high benefits. In the EU 10 survey, SMEs report 33% to 41% of revenue growth through ICT; improving business process efficiency by 38% to 64%, improving Customer service quality ranges from 40% to 54%. So for informationization, there are some unique effects for China. First of all, he has an important role in opening up the market and obtaining orders and customers. SMEs are very concerned about survival and development issues, paying special attention to acquiring new customers, this and large enterprises. It is not the same. The focus of big companies is to retain old customers. For SMEs, it is to acquire new customers for management. We have seen many areas, especially focusing on development in this direction. The second is to strengthen management and improve efficiency, reduce costs and increase profits. Many small and medium-sized enterprises in China have developed from family businesses. He faces the problem of scientific management. With the development of especially small and medium-sized enterprises, the demand for this aspect should be quite urgent. The other is to obtain more useful information, including market information, management information, and talent information. Of course, the role of informationization should be very much. We only mention these aspects. In fact, we can see that for SMEs. Informatization is directly related to his survival and development.

Let's take a look at the current status of the development of information technology in SMEs. We have seen the popularity and application rate of corporate Internet in foreign countries. The lower the rate has reached 79.9%, which is close to 80%. With the arrival of globalization, we SMEs are facing the same stage, and our competitors are at a very high level of development. China is manufactured all over the world, so how to integrate with the international informatization, this has become a very important aspect of our business development. Just now, Ms. He mentioned that companies like Philippe can't connect you without this system. Now, in such an environment, what we are facing is such a form. From the perspective of application popularity, China and the international market are very different. Canada purchases 60% of companies online to purchase online, 32% of companies in Denmark choose to sell online, while China does not exceed 10% of data, and now only 9%, the National Bureau of Statistics is about to release an August survey. Inside, this report shows that we are not optimistic, and we are more than three times worse than everyone. This is a grim situation before us. Although it is made in China, it has a very big impact on the world. However, if we take a few more steps forward, if our management and informationization cannot keep up, this advantage will be greatly weakened.

Then we look at Europe. According to the European survey, 50% of retailers think that the goods and services they provide should not be traded online, but only one year later, the proportion dropped to 39%, indicating that there are more Retailers have found ways to participate in e-commerce. That is to say, the situation is developing very rapidly. The proportion of uselessness in a year is reduced to 10%. If this rate is increased, it reflects the urgent need for informationization in this business environment.

Then, some development trends worthy of attention in the informationization of foreign SMEs: a relatively new trend, first of all, emphasize the combination of technology applied to business innovation and management innovation. The second is to cut through the e-commerce and outsourcing, deepening the integration between enterprises along the supply chain. Since 2006, about two-thirds of SMEs in the EU have searched for suitable suppliers online, and e-commerce activities such as inquiry, procurement, and sales confirmation have been carried out online. About 10% of SMEs have already The ICT system is networked with its suppliers or large customers. Another piece is that ICT products and service providers are more oriented to the multi-level needs of small and medium-sized enterprises, providing information-based solutions that are inexpensive, simple and cheap, and innovative SME service modules. The fourth is that enterprise information applications based on new technologies are eye-catching and begin to have a demonstration impact on SMEs. These are all trends that deserve attention. The fifth direction is that countries attach great importance to the education and personnel training of SMEs. Sixth, the United States, Japan, South Korea and other countries have also paid special attention to the training of trainers while strengthening the training of relevant personnel of SMEs.

Then we have different stages. Before 2000, Chinese enterprises were self-development, but we believe that the real technology introduction period is from 2000, then the five years are mainly the introduction period of technology.

The second stage is from now and in the next five years, then the State Council will immediately issue the "Working Opinions on Strengthening the Informatization Promotion of SMEs." The main goal is that the next five years should be the stage of popularization.

The third phase will improve the integration, which is to develop a development strategy like this.

The fourth phase will go to the development stage of the entire collaborative business.

Then our National Bureau of Statistics will announce a survey immediately, there will be detailed data, now I erased this data, what is the status of us now? It is a lot of small and medium-sized enterprises. 80% of enterprises have the ability to access the Internet. This is very close to the developed countries, but what is the contrast? It is a business application. Less than 5% of companies use ERP, and less than 50% use e-commerce. There are many characteristics in it. I highly summarize it. This is the status quo of development. So SMEs cannot do without social services. Because of its limited strength, China is now promoting the development of SMEs. There are so many:

The first is that telecom operators have driven large-scale enterprises to low-cost, low-risk buying information. The second is that industrial clusters have driven SMEs into the field of industry information.

The third is that large-scale backbone enterprises drive the small and medium-sized enterprises in the upstream and downstream of the industrial chain to realize informationization.

The fourth is the development of e-commerce and information service platform to promote the construction and application of information technology for SMEs.

The fifth is that the information service platform has become the leading force in the construction of the information service system for SMEs.

The sixth is that the application service provider model has been welcomed by more SMEs.

The seventh is that the information technology service platform has played a major role in promoting technological innovation and technology promotion for SMEs.

The eighth is the information technology talent service platform.

The ninth is a social organization.

Then they still have a cross-relationship, first of all, the small and medium-sized enterprises themselves, and there are also SME services in them. Then the second subject changes the service system. He provides services. There is still a part in him. Currently there is no A lot of development, that is, support service platform and service platform are still difficult to distinguish, support platform is to provide services for service providers, such as logistics, certification and so on. It is the service provider itself that needs to support services. This will gradually separate as the socialization develops further. In this process, in terms of the enterprise supporting environment, it should be said that there are two main bodies: one is the government, the other is the supporting platform, which is to provide services for the service providers, and they constitute the current ecological environment. The above is a brief description of the status quo.

Then we will focus on the issues we are facing now and the main problems and ways that China will promote the informationization of SMEs in the next five years. First of all, we look at the main problems faced. This issue will actually be described in detail in our later reports. Today is limited. I can only pick two or three more important ones: First, the demand for information technology. There is a big gap between service satisfaction and service. Many SMEs think that informationization is useless. In fact, he very much needs informationization on the one hand, but on the other hand, he feels that informationization is of no use to him. Why is this? So how to better meet the needs of SMEs, I think there is still room for improvement for our service providers. This satisfaction is based on the top technology entry rate. This is very high. It means that there is a satisfaction before use. It is useless to think that this thing is useful to him. After using it, there is still a contrast. One category is the large-scale advancement of such projects in the early decade, such as CD, CM, including word processing, including Internet access, which began to adapt.

But when you look at the contrast, it starts to increase. When you encounter a general business service, he will reflect that it is acceptable, but it doesn't feel like it has not been used. But to the part of the key business support, for example, for his accounting computerization, financial management, etc., these places show a very large contrast, some contrast to 42%, is used after feeling good, satisfaction Going up, but it is not as good as this door. The contrast between used and unused has been very large, what does it mean? It is only when you seize this demand that you are willing to enter this door. You can't catch this door. Even if the service is good, he can't be your customer. What does this mean? Explain that we need a kind of cooperation between the two parties, that is to say, the enterprise needs to express its own business better, and for the manufacturer, he should be closer to the enterprise application, for example, close to the industry application, for example, in line with him. Actually, this is a problem.

The second problem is that in the development process of SMEs, the coverage of technology is high and the coverage of applications is low. There is a situation where there is access to the Internet, but he does not access the Internet at all. There is a situation in which to play games, this is the same in all kinds of things. This raises a question. There is technology. You can't combine with the business. What role do you play? This is a big problem, so the country will solve this problem in five years. It must not only be popularized, but also must be combined with management. This major and international gap is here, mainly To solve this problem, we think this is the main contradiction. We did some research. For example, 80% of companies in the machinery and electronics industries like Shandong and Shandong use technology, but ERP does not. For example, in Internet access, more than 90% of enterprises in Ningbo have access to the Internet, but only 15% of enterprises have begun to apply in management. In fact, the potential is still very huge. The climax of Internet development should start from this year and next. We expect SMEs to set off a big climax.

The third problem is the contradiction between small production and the big society. Small and medium-sized enterprises, especially small enterprises, have limited strength. It is difficult to build information and self-constructed information, and socialized services are needed. Information services are not fully socialized. This is also the main contradiction. We went to Guangdong to see. Many SMEs said that I want to buy and sell. In fact, my demand is very strong, but it is important that you ask him that informationization is important. He said that it is important, you can't vote? Do not vote. Why not vote? He said that I use it alone. If I vote for everyone, I am not enough. But what if someone else voted for him to participate? For China, there are 42 million SMEs in China, 99.8% of which are small businesses. These companies, especially small ones, need what they need to provide services and provide a good platform solution. When they enter this informationization, if this problem is not solved, then Chinese SMEs can only produce individual stars, but they cannot solve the main problems. From the perspective of the state, we must first solve this problem from this perspective. We look at these issues, so what is the future trend? Is China different from other countries, how will he solve this problem? First of all, we must have a consciousness. At present, this is a three-tier structure. This is like a pyramid. The above is the enterprise; the middle is the service system; the latter is the development environment. From the perspective of advancement, the overall idea is that there should be a strategic layer, that is to say, it has a strategic positioning. What is the difference between China’s SMEs and SMEs in other countries? Where does China focus on promoting this? The framework layer will introduce a series of measures for the government to develop a series of preferential policies for the development environment. Then, for these support platforms to provide policy support, then this is the support layer, to the service layer to do a key direction of advancement, then for SMEs, there is an important aspect, that is, how to play the independent choice of SMEs, It is called the main role of the enterprise. Then the government will introduce some series of preferential policies and so on. We can see that this is an architecture. The above is a feature of China. Because China’s SMEs are very unique in the world, the characteristics will become more and more prominent. structure. So how do you advance from the roots? In order to reverse an idea, according to the above contradictions, we are advancing SMEs from a technical point of view. First of all, such a big idea should be reversed. What should we reverse? Starting from the needs of SMEs, what are the needs of SMEs? What report we see in the report is what is needed for the server and what is the demand for the computer? Do you think carefully, using a computer with IBM or Dell, what is the difference between typing? This is not a basic requirement. Therefore, when the enterprise develops, it needs funds, market, technology, talents, and information. If there are these needs, it will live well. Without these needs, it will die.

So what role can the market develop informatization? For example, he can propose information needs, help market development by satisfying his information needs, provide information by combining his entrepreneurial needs, entrepreneurship counseling, informationization and these needs, then what is the construction of our service system ideas? ? It is around the five major needs in the five major needs, then what role they can play in informational social services, is based on this idea, and later on the five major needs, there are restrictions in the service system established, he can not solve, Solved by the government.

So the point is to solve the following problems:

The front is to guide the construction of the service system according to the demand.

The second is to promote the construction of a large-scale service system.

The third is to greatly improve the development environment and improve the overall service level according to the priority of the needs of SMEs.

The fourth is the need to break through the weak links in the construction of the trust environment.

The fifth is to solve the problem that the input effect is not obvious, and transform the ability into effect.

The sixth is to focus on breaking the bottleneck of the lack of informational talents.