Ubras breaks through tradition, the first entrepreneurial world without size underwear

According to an authoritative survey, 89% of women do not know how to choose the underwear that suits them, and even do not measure the bust correctly. In addition, because the size standards of different brands are not uniform, and a series of differences in styles, cups, fabrics, etc., 99% of women said they have been plagued by the selection of sizes, and even some brands have introduced a more complicated half. The concept of code, a seemingly intimate design, actually increases the difficulty of choosing a size.

The emergence and innovation of products always seems to change in line with changes in market demand. This is true in all walks of life, and the underwear industry is no exception. While consumers are pursuing comfortable and healthy rimless underwear, Ubras has introduced more humane sizeless underwear. Ubras not only achieves the ultimate comfort, but also provides a more direct and simple choice for many women who pursue individual comfort.

Continued to appear in two major international fashion weeks, and quickly triggered major trends icon sought after

　　

"Yan Wei Raiders" pure 妃 Wang Yuan can wear Ubras debut in Milan Fashion Week

At New York Fashion Week, a number of trending icons were wearing Ubras size-free lingerie street shooting, sparking a new wave of fashion. In addition, this size-free underwear only during the pre-sale period, with its novel concept and super high cost performance, monthly sales quickly broke through 20,000 pieces, and won the recommendation of many celebrity artists, the popular hot drama "Yanlan Raiders" Wang Yuan, the pure pipa player, appeared in Milan fashion week wearing Ubras sizeless underwear. So next, let's take a look at how Ubras has broken the "fixed relationship between underwear and size" step by step.

From the ground up to change the traditional underwear, research and development of branded patent vest design

　　

National patent design achieves 360° free stretch

In terms of overall design, Ubras not only removed the ruin of the uncomfortable and limited size of the steel ring, but also fundamentally changed the design of the buckled bra. The brand independently developed a 360° free extension. The vest-style design has obtained the national patent design certification.

This vest-style, sizeless underwear doesn't have a hard object, it's very soft everywhere, and it feels like the second layer of the human body. Although the design of this sizeless vest-style underwear looks a bit monotonous compared to traditional button-down underwear, you can see that there are many clever design surprises as long as you look closely.

Discovered the point-like resin adhesive bonding technology and applied it to the underwear industry for the first time.

Can change the size of the underwear without fixing the shape

We found that the bond of the underwear is not directly applied, but the tens of thousands of glue points are arranged and combined to form a strip of tape that can be rotated and stretched at will. Concon said that the general rimless bra support is generally poor. In order to prevent the size of the underwear from being restricted by hard objects, concon visited more than ten countries, and finally found a point-like resin glue bonding process in Japan. After the technical improvement, it was applied to the underwear industry for the first time. These densely arranged dot pitches are calculated through repeated calculations, which not only play a certain supporting role, but also achieve a perfect balance between stable bonding and free stretching.

Developed a more inclusive patented drop-shaped mold cup for different cup sizes

　　

The patented drip cup has a universal 3⁄4 cup shape

Unlike a traditional bra, the degree of wrapping of the chest depends entirely on the size of the cup. Even if the cup is slightly smaller, it will squeeze the chest and overflow the breast. Therefore, before women choose underwear, they must strictly follow the size of their cup. Choose a size. Ubras has developed a 3⁄4 cup-shaped drop-shaped appearance coaster that fits perfectly into the chest, showing a natural rounded chest shape, a small chest without empty cups, a big chest without pressing the chest, and a large chest size. In addition, the vest design itself can wrap the chest in all directions, so it can be achieved without the size limit of the cup.

The elasticity of the underwear can be stretched more than 2 times in the horizontal direction, and 100% rebound is achieved at the same time.

　　

When it comes to no size, the first reaction of most people is super-elastic. Concon said that the elasticity of fabric is only a point that is very basic for achieving sizeless underwear. The most challenging thing is how to ensure that the fabric rebounds 100%. Generally speaking, it is No matter how stretched, the underwear can't be deformed. To this end, Ubras has tried more than 90 kinds of super-elastic fabrics, changed the distribution ratio of 79 different fabrics, and respectively carried out the tensile test to ensure that the stretch was not deformed after 1000 times, so as to be an alternative fabric for the sizeless underwear. Because of the comfort of the underwear, Ubras will consider the softness, breathability, lightness, softness and other elements, and finally determine the fabric of this underwear.

Upgraded more detailed life functions based on health and comfort

The term new species has been widely used recently, but the emergence of new species is not fabricated out of thin air, but is a comprehensive evolutionary upgrade based on real needs. Concon, the founder of the Ubras brand, told us that although she was born in the traditional underwear industry, she has faced the problem of choosing a size as a user. She re-examined and thought about the relationship between underwear and size.

Subsequently, she led her team through in-depth research and redesign of the various components of the underwear, a total of 986 experiments and tests in the past year, and finally developed this size-free code that combines health and comfort with ease of choice. Underwear, and take into account the individual functional needs.

Germany imported spinning machine infrared precision detection scanning

The inorganic powder contained in the yarn is a nano-scale material containing a photosynthetic catalytic component, and the fluffy structure can absorb moisture more quickly. The underwear fabric is made of deodorizing spandex, which has the function of inhibiting bacteria and deodorizing, so it can reduce the cleaning frequency of underwear and prolong the service life of underwear. Coupled with the brand's unique free-form cutting process, one-piece molding, no seam design, so that the underwear fits perfectly like skin.

Finally, let's briefly introduce the brand of Ubras: Ubras brand interpretation is "your intimate thing", claiming that the essential attributes of underwear should be used for people, the pursuit of more humane, which is the design concept of Ubras brand. At present, brand registrations in China, the European Union and other places have been completed. The core technology of the products originated in Japan, and some products are directly manufactured in Japan.

The secret of Ubras comfort: the body is the only standard for measuring comfort

At the moment when there is no steel rim underwear trend, many brands are rushing to launch rimless underwear. In fact, no steel ring is not the same as health and comfort. Many rimless products even steal the concept, using hard objects such as rubber bones. Replace the steel ring. Concon said that everyone's definition of comfort is different, the standard of comfort is difficult to define, but the answer given by the body is: wear like no wear. Good underwear should be 'live', so Ubras built a human body video database with reference to women's daily activities.

Ubras selected 100 female video recordings of different sizes. They wore different styles of vest bras to perform women's daily high-frequency movements: walking, sprinting, going up and down stairs, sitting up, stretching, lying down, bending over, chest expansion , lift arms, shoulder bags. By slowing down the video, you can clearly observe every subtle point and find out some discomfort that even the wearer does not know why. Ubras summarizes the advantages and disadvantages of different fabrics, cups, shoulder straps, thickness, and stretch underwear, as well as the wearer's body data, and upgrades Ubras product planning.