The second wave of 2018 spring and summer Chinese textile fabrics

Before the advent of the spring and summer 2018 season, the latest trends in fashion trends will be delivered in a timely manner. At the same time, what is the fashion trend of Chinese textile fabrics for enterprises? How to win the audience recognition in the face of the market? How can we develop products that combine economic and artistic value?

In the current new normal of China, in the face of market competition, the decision of textile enterprises is often influenced by various popular forces. How can we choose the right direction, go faster, and do better? Closely echoes the popularity of Chinese textile fabrics in spring and summer of 2018. Trend Research and Publishing Alliance Trend Proposal and Fashion Salon's “2016 Fashion Miles” have completed a batch of NO.2 visits, helping to establish a new ecological industry with more initiative for textile enterprises, before the arrival of the 2018 spring and summer exhibition season. Deliver the latest trends in fashion trends. At the same time, what is the fashion trend of Chinese textile fabrics for enterprises? How to win the audience recognition in the face of the market? How can we develop products that combine economic and artistic value?

Trend Alliance closely follows the “Product Development Research System”, integrates the popular information, market information, technical information and other industry-related information of the 2018 Spring/Summer Trends Proposal, and refines market research and product development such as customer relationship management and innovative design in the fashion salon. Essence, combined with the fashion wisdom of professional crowdfunding - 2018 spring and summer trend keywords, systematically combed a set of "product development strategy", together with the "2018 spring and summer Chinese textile fabric trend" research results, for this "fashion The exchange of Wanlixing provides adequate nutrition.

Wishful: system collaboration, create a new trend of the trend

Shandong Jining Ruyi Wool Textile Co., Ltd. is the national trend research center for men's fine wool fabrics. It has a complete set of work collaboration system for the development of new products in spring and summer of 2018. This has a unique advantage in this visit, from spinning to weaving. , to post-processing and ready-to-wear display, each link has a corresponding collaboration staff to follow up to effectively develop the latest trend products.

Focusing on the entire industry chain for product development and promotion plays an important role in the wishful perspective. During the 2018 spring and summer fashion trend sharing and product development series discussion, Ruyi's new product research and development collaboration team attended together, and the R&D, technology, and sales staff of various categories worked together to learn about the latest trends, and also systematically communicated and discussed. Landing process.

The fashion travel team visited the team and discussed the trend display board and product display board. It fully affirmed the effective cooperation between the product development and sales team, which also made the various “tools” have practical colors, such as the exhibition board. Between the two, not only showcases systematic product categories, but also the fashion value and technology of various trends and new products in the square inch, facing the market, has a good competitive edge.

Lianrun: Deeply grasp the trend and effectively promote product development

Shandong Lianrun New Material Technology Co., Ltd., as the National Textile New Material Yarn Trend Research Center, is welcoming the trend of the trend alliance and the 2018 spring and summer fashion trends. Fashion travels to visit the event.

The emphasis on the development of trend products is impressive. The post-80s and post-90s new forces in the enterprise, including R&D, technology, sales, and even administrative personnel, understand and elaborate on the trend of yarns in spring and summer of 2018. It not only conforms to the core theme of the trend of Chinese textile fabrics, but also carries out individualized extension with its own products, with clear logic and system of ideas, which echoes the depth of new product development.

Lianrun's 2018 spring and summer yarn development program is in place and targeted. In this regard, the fashion travel team also further proposes technical marketing and fashion marketing from the two aspects of “market information collection” and “customer system analysis”. Combine. The relevant leaders of Lianrun also said that it is imperative to pay attention to the trend of fashion. The new generation of power with learning ability and transformation ability is the wealth of the enterprise. Let the product R&D stand at the top of the trend for marketing. It may be twice the result with half the effort.

Dan Mao: Further push the product development system to systematization

Jiangsu Danmao Textile Co., Ltd., as the national trend research center for women's fine wool fabrics, has strong system development capabilities, and the product series complements the theme of China's textile fabrics in the spring and summer of 2018.

Dan Mao's understanding and application of fashion trends are quite in place, and they are unique. The series of products and the 2108 spring and summer fashion trends have different correspondences. The trend board design is concise in form and rich in content. Colorful.

During the fashion visit, Wanmao further understood the core content of the trend of Chinese textile fabrics in the spring and summer of 2018, and combined with the existing products and trend panels of the company, and the “market research” with the fashion travel team. Systematic work such as “customer analysis” was discussed in depth, and important trends in information collection methods were exchanged to further promote product development.

Fuhua: Thinking about how trend products can land better

Wujiang Fuhua Weaving Co., Ltd. is the national nylon fabric trend research center. During the fashion visit, the company visited the 2018 spring and summer Chinese textile fabrics in a fashioned visit. From product development to serial promotion, it was widely carried out. Explore.

Fuhua attaches great importance to the content of the trend alliance proposal and the fashion salon, and pays more attention to the “reconstruction and upgrading of the product development system”. At the same time, it also shows that the understanding of the fashion trend is not only reflected in the trend manual, but also in the product development system. Built in.

In today's economic globalization, facing the new normal in the field of textile and apparel, how to use popular trends to gain the momentum of enterprise development, let the planning of popular trend products better, and effectively pass on to the corporate marketing team and target customers, It will be an indispensable capability for Trend Alliance companies.

Olive Branch: Focus on a more optimized industrial ecological chain

Suzhou Olive Branch Textile Co., Ltd., as the national trend research center for knitted winter clothes, has deeper thoughts on how to effectively spread the trend. During the fashion visit, the visiting team and the company further shared the trend of spring and summer of 2018, and the olive branch also elaborated on the trend of the trend.

The research and development team of Olive Branch said that enterprises need to pay attention to economic benefits. We hope that Trend Alliance can help to break through the industrial chain. At the four levels of trend (design), fabrics, manufacturers and processors, through the platform of trend alliance, all parties can Organically combine to form a healthier industrial ecosystem and achieve a win-win situation. This is precisely the new industry ecology that the trend alliance is pushing for – promoting the integration of textile fabric enterprises into a more optimized industrial ecological chain, connecting each other, recycling, and mutual benefit.

Jin Hui: Strive for “Technology Pilotage, Green Assist, Fashion First”

Suzhou Jinhui Fiber New Material Co., Ltd. is the national functional differential fiber trend research center. During the fashion visit, we fully understand the 2018 spring and summer trend proposal and the content of the fashion salon. Technology, green, fashion, a common and inclusive product development concept.

Jinhui's products are mainly used in the field of sports and leisure wear, and cooperate with many international first-class sportswear brands to let them realize that the importance of technology for the extension of fabric functions, and the promotion of global environmental protection trends, also make sports and leisure fabrics tend to Recyclable green direction.

The research on fabric trend is always related to technology and environmental protection. The visiting team also gave corresponding suggestions to the company: with fashion as the packaging, with the help of fashion trends, to create new fabrics that integrate green and high-tech, will be more It is easy to open the door of the market, facing the mass consumer groups, "technology", "environmental protection" and "fashion" are combined, the attraction will not be underestimated.