Ermenegildo Zegna Zegna Menswear Spring Summer 2017, fresh Italian summer charm

The story of Ermenegildo Zegna Zegna men's spring/summer 2017 series begins with a conversation that took place in Milan.

Ludovico Vacchelli 23-year-old student of political science at the University of Milan

Alain Gossuin 53-year-old Belgian entrepreneur

The two modern men got acquainted with a research project and have been in contact for more than a year. The young Ludovico honored the successful Alain as a mentor. Different countries and age gaps did not affect their common attitude towards life. They were gentle and elegant. Being keen to actively explore the lifestyles of various countries also makes them look like they did.

This season, Ermenegildo Zegna Zegna will present Zegna's new 2017 spring/summer collection through their three-day expedition in Milan, the fashion capital of Italy. At the same time, during this unusual visit, the two also explored fashion trends and lifestyles, and embarked on epiphany moments in their lives, sharing different definitions of the styles or facing the choices of each other. .

Now, Ludovico, who is the "tourist," meets Alain in Milan's Brera district.

Discover Milan's first day

"Italian style is an inexhaustible source of inspiration"

Milan's tranquillity and leisure are exceptionally easy in the summer, and every corner of the city is full of vitality. The Brera district is Milan's emerging art town, which enriches the city's rugged avant-garde yet is still mysterious and delicate. The rich bohemian mood caused a stop for the first visit to Alain.

They walked into the Pinacoteca di Brera Art Museum. In front of them was a Renaissance-style art work and architecture. The ancient aesthetics and Italian fashion were exactly the same. They were elegant and elegant, but they had a modern atmosphere in details.

They discussed the moment of epiphany in this world-famous cultural institution. They were dressed in the Cool Effect fabric set in the Ermenegildo Zegna Spring-Summer 2017 collection. They were light and fit, even though the sun was not hot.

The two agreed that the series of the new season of Zegna inherited the classical image of Italian elegance. The entire series, such as the color of the movie screen, reminds them of the Italian style of the fifties. They are dressed in blue and gray and tobacco brown and wine. Earth, red, yellow and dark green with perfect colors, shades of ivory dotted with dotted. The refreshing outfits of each other are also showing their own exquisite work and intentions.

Zegna's spring-summer collection draws on the style of the fifties to meet the needs of modern men's dress from formal to casual occasions. Ingeniously blending the cutting traditions and advanced technology of history, Zegna's men's mellowness and freedom are played incisively. Selected special fabrics such as the Cool Effect have been carefully crafted using innovative techniques to make clothes cooler than similar products (100% wool is not treated). Dark fabrics reflect a large amount of infrared light.

Discover Milan on the second day

"Redefines formal style, which is also the future trend."

In the Zegna Couture collection, in the leisurely pace of the summer, the next day's journey between the two began in a tan reading room, and they all enjoyed the true touch of holding the book in their hands. Ludovico recorded the sentiment of each piece passing through the landscape, and Alain also told the young man who was experiencing the changes in reality, the moment of epiphany.

Then they stepped into the Triple stitch sneakers of the Zegna Couture collection and easily walked to the cafes in the Garibaldi area. This sneaker highlights this collection of luxury contemporary fashion, blending fashion taste and versatility, and reinterpreting the high-end footwear style. It is ideal for both Alain and Ludovico. Between the delicious snacks and the fragrance of Macchiato, they discussed each other on the topic of “dress style” and decided to embark on a deeper trip to Milan on the third day.

The ErmenegildoZegna Couture collection is the epitome of Zegna's brand and reinterprets classic Couture elements in precious luxury fabrics such as calfskin and cashmere. This season's collection incorporates classic luxury details that exemplify how men dress in new fashions such as knitwear, zip-ups, cuffs, and hems to showcase the gentleness of men.

Discover Milan on the third day

"Modern Gentleman's Exclusive Luxury Customization"

Alain has an admiration for Italian fashion. Ludovico took him to the vibrant Tortona neighborhood. In a private room, they enjoyed the tailor-made service of Zegna Su Misura and also measured their size.

Su Misura enables Zegna's exquisite tailoring and innovative fabrics to reach a new level of luxury and meet the needs of each and every customer, creating a sparkle for men. This is ideal for two men who want to look sharp.

All ready to go

"Looking forward to the next journey of interest"

Alain and Ludovico, who respect the casual luxury style, firmly believe that they will meet each other again. The end of the journey, the constant is that they continue to move forward, keep up with the trend of the times and maintain a positive philosophy of life.