Bamboo fiber towel is popular, Taobao terminal sales are getting hotter and hotter
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A few days ago, reporters found in the supermarket that the products marked with bamboo fiber content in the towel counter were the best-selling and popular. Ms. Li is a loyal fan of bamboo fiber products. She has used bamboo underwear, leggings and towels, and plans to continue to buy.
In the supermarket counter, the average price of a regular cotton towel is about 15 yuan, while the average price of bamboo fiber towel is about 25 yuan. It can be said that the price of bamboo fiber towel is still relatively high. However, Miss Li thinks that the 10 yuan is worth the money. "Bamboo fiber towels are softer than ordinary towels. They are very comfortable to use, and the water is not easy to fade. It gives me the feeling that the coloring agent is less, peace of mind. some."
Bamboo fiber towel is a new type of health towel that combines health, environmental protection and beauty through bamboo fiber as raw material and through careful design and multi-process processing.
The reporter also found in Taobao that the sales of bamboo fiber towels are very amazing. The recent sales of 9.8 yuan/bar and 15 yuan/bar price are 11,000 and 18,000 respectively. The reporter also asked the customer service staff, the main advantage of bamboo fiber towel is. The first is a softer than normal towel, which can reduce the friction between the delicate skin and the towel surface, and the customer experience is very high. Secondly, the antibacterial effect is obvious. Especially nowadays, many girls are sensitive to skin because of excessive use of cosmetics. A towel that uses aphids will be red and swollen or have a small red sputum. Bamboo fiber can inhibit the growth of mites due to the particularity of its own fiber.
Opened the Taobao index, the search volume and volume of bamboo fiber towels reached more than 3,000, but in the past year, the search volume and volume were almost zero. Inferred from this, due to the vigorous promotion in the past few years, the unremitting efforts of various enterprises and distributors have achieved remarkable results in the end consumers this year.
In fact, the bamboo fiber towels and bamboo fiber products produced in China were exported to Japan at the earliest, and the Japanese people's love for bamboo fiber products far exceeded that of the producing country China. They believe that the products produced by the spiritual plant of bamboo are not only superior to cotton fiber, but also have health care effects. Later, the foreign trade market was affected by the fluctuation of the international situation, and bamboo fiber towels gradually began to explore the domestic market. However, because the price is higher than ordinary towels, it cannot be accepted by the Chinese consumers of the practical school. As its excellent product characteristics gradually gained wide recognition, the consumer market gradually opened. Especially on Taobao, the price of the close to the supermarket is more popular among the housewives of the “Letao†family.
