Seven wolves official website: Many celebrities gathered to create seven wolves new autumn and winter fashion blockbuster “Chinese spirit • Chinese dream”

Seven wolves official website: Many celebrities gathered to create seven wolves new autumn and winter fashion blockbuster “Chinese spirit • Chinese dream”

“A lot of people said that the toughness, perseverance, perseverance, and active struggle of Gu Liji in “Assembly No.” is the backbone of the spirit of the times.In my opinion, this is also the Chinese spirit embodied in the Seven Wolves brand and will not change because of the times. This was the result of Zhang Hanyu, who became a hit with the success of the "Assembly" campaign. Recently, seven wolves spent a great deal of money to invite international famous directors, Zhang Hanyu, Zhang Zhen, Hu Jun and other popular movie stars, Asia's best director Lu Chuan jointly create seven wolves new autumn and winter fashion blockbuster “Chinese spirit • Chinese dream.”
It is understood that the times are changing, and the standards of good men are changing. From the initial “money has power” to the current “gu family”, people’s views on good men have undergone a lot of changes, but “have the courage to take on, tolerate strong, "Fighting and enterprising" is a constant standard. There is a very interesting research finding in the "global consumer value element research" dominated by world-renowned consulting firm Roland Berger. The study involved about 70,000 consumers in 16 countries around the world, including Germany, the United Kingdom, Brazil, Mexico, China and Japan. Roland Berger summarized and summarized 19 values ​​that are applicable to most consumers. In China, this research evolved into the “19+1” value because in this open study, it reveals a value element that is rare among European and American consumers and is unique to Chinese consumers – the pursuit (pursuit). Pursue a higher quality of life, yearning for success, and being recognized by others. Therefore, "enterprising" is the greatest value pursuit of Chinese men in common.
In-depth study of the development process of the next seven wolves, it is not difficult to find that from the "wolf culture" to "chasing life" to the current "Chinese spirit", seven wolves have been trying to interpret positive struggle, chasing the upward spirit of the brand, which coincides with the times The demand coincides. However, the "Chinese spirit" actually allows seven wolves to have a kind of surprise that "there is no doubt about mountains and rivers, and there is no way to see the village". This move has caused many people in the industry to clap! All along, the most intuitive and characteristic image of the seven wolves is "wolf culture." This spirit that once allowed Chinese men to follow them has never changed and has been condensed into the "Chinese spirit." The changes of the times have made the competition among enterprises not only the competition of capital and business models, but also the competition of more profound and more fundamental cultures and values. When ethnic brands such as the Seven Wolves are increasingly spanning from “Made in China” to “Created in China” and are moving toward the world more and more quickly, we cannot help but ask: What is supporting them to sail away? It is innovation and culture. It is the spirit of the Chinese spirit and the values ​​advocated by it.