Miyako customization: high-end women's professional team system operation

In Chengdu, high-end women are more familiar with "Miyako customization." Chengdu Miya Fashion Design Co., Ltd. is located in the high-end custom shop on the North Street of Zirui will always attract the attention of pedestrians. The spacious shop is simple and elegant. The classical embroidered cheongsam represents the traditional Chinese style. The western European display style is bright and fashionable, and the modern atmosphere complement each other sets off the pretty style of Miyazak clothing. Gong Yu, in short, the jade in the palace. The noble and reserved meaning is the meaning given by her founder, the famous Sichuan designer Li Wenqin. Miyako's design style, just like her own, is gentle, elegant and introverted.

Precise positioning

In 1996, Li Wenqin graduated from the Fashion Design Department of Sichuan University. She did not think of going to the company to work, but chose to start a business. After graduating, he started his own clothing design studio in Yulin North Road, Chengdu, with his parents-backed venture fund. The name was Gong Yu. Li Wenqin is a typical Chengdu woman, Xiao Jia Biyu, gentle and quiet. “Miyagi, the jade in the palace. The jade in the palace is rare and noble, giving a sense of craftsmanship.” In describing the meaning of Miyagi, her heart was full of worship.

Gong Yu has been established for 15 years. In the inclusive and stylish Chengdu, there will be large and small custom shops every few streets. With the development of the industry, these custom-made shops have also started to fall, and even become the passing of the industry. However, only Miyako grew up to be the best in the industry, and laid the foundation for today’s development with modern enterprise management models.

“At present, Miyako’s business positioning is very clear, there are three main modes - high-end customization, fashion and fast customization and professional customization.” In 2000, Miyako carried out market research on clothing tailor shops in Chengdu, aiming at apparel design and system The board process, fabrics, services and other aspects of the design of the questionnaire. After two months of in-depth research, Li Wenqin obtained first-hand research materials, not only to find the location of Miyako, but also to determine the future development position. Miyako was also the only clothing custom shop to do market research at the time.

The survey a decade ago also applies today. Ten years ago, Gongyu ranked fifth overall. Li Wenqin saw Gongyu’s gap and constantly explored innovation while playing his own design expertise. “Now, looking back, it would be worthwhile to do such a market survey. At that time, some custom shops were outstanding, but later declined or even disappeared. In the course of this decade, new clothing custom shops Continuous birth, and then disappeared, ups and downs.” Survival clothing custom shop also follow the principle of survival of the fittest, and for Gong Yu, the key is to find a way to survive their own, that is, business model.

In 2003, Li Wenqin moved to the Bauhinia West Road in the custom shop on Yulin North Road, and established a high-end custom shop in Miyako. In 2004, Miyako fashion and fast custom shop was established in Shuangnan. In 2009, Bauhinia shop moved to the larger Zirui North Road. As Li Wenqin's design is deeply loved by customers, it has accumulated a large number of high-end customers, and many high-end customers have brought team customization services to them. Naturally, high-end customization, fashion and fast customization, and professional customization, these three formats support the healthy development of Miyako.