Jiangnan official website: the pursuit of the perfect international transformation

Jiangnan commoner JNBY flagship store

At the "2007 China Garment Association Professional Committee Annual Meeting" held in Ningbo on December 7, 2007, the author happened to be sitting with Mr. Ni Guochang, vice president of Jiangnan Puyi. Therefore, he had the opportunity to ask him about the current development of the garment industry. And in recent years Jiangnan commoner development. According to Mr. Ni, Jiangnan Puyi has always been optimistic about the domestic market in the past few years. In 2006, the national sales amounted to 600 million. The figure for 2007 was not finalized at the time of our conversation, but it is expected to reach 700 million yuan.

The brand image of “Jiangnan commoner” was originally an eye-catching woman with light make-up. She was dressed in a green shirt and caught the clouds in the morning fog clouds. She walked through the blue stone paved waterway. Today, this beautiful woman with a light makeup walked out of the water alleyway and walked to Tokyo. She walked to Moscow and walked to Paris.

When it comes to Jiangnan commoner, of course, can not fail to mention her founder - Li Lin.

Li Lin believes that the "Hang School" is unfounded, but in reality, the Jiangnan common clothing she founded has often become a brand that people easily think of when talking about Hangzhou women's clothing. “A regional concept cannot of course summarize a fashion design school. Every designer has his own ideas, inspirations and preferences. He does not cook in costumes. He is not necessarily spicy in Sichuan cuisine. Shanghai cuisine will be sweet.” Say. However, she also agrees that Hangzhou's landscape style is bound to have a common effect on people who are engaged in fashion design in Hangzhou. The fresh and graceful style of the Jiangnan style will appear differently in every designer and will be a source of inspiration.

When Li Lin was a chemical engineering student, she should have never imagined that she and her Jiangnan commoner will now be the representatives of the Hang Women's Clothing. Li Lin is definitely not a diligent designer. In the past few years, she spends half of her time in the world every year. Even if she is in Hangzhou, she usually does not appear in the company in the morning. She works from noon to evening. Then she would drive her iconic retro-style jeep and call friends in the north west of Hunan. However, this does not affect the steady development of Jiangnan commoner. She does not like blending fashion circles. She even feels that she is a designer. The little girl in the shop called her as a “boss-mother”. She smiled and responded, and she was very happy. Such a state of mind and faction is the tone of a typical Hangzhou man. He inadvertently fulfills Li Lin's fashion dream.

In recent years, Jiangnan Puyi has not developed his own designs under the narrow national characteristics. Instead, he tries to understand as much as possible what has happened in the world, enters the big system, and does real clothing design. After some re-creation, Jiangnan Puyi has given her new meaning to her four iconic letters jnby: joyful natural beauteous yourself. With the success of domestic sales and the maturity of fashion ideas, Jiangnan Puyi began to extend its reach abroad.

The oldest shop in southern China was opened in Russia outside the usual ideal. It was a few years ago that a Russian girl of the same age as her was in Ningbo. She saw a commoner shop in the south of the Yangtze River and suddenly felt happy and found Li Lin's phone to be her agent in Russia. Li Lin did not care at first, Jiangnan commoner, think it is also inappropriate to the extreme north of the land. However, the Russian girl was very persistent, from Ningbo to Shanghai, and back to Hangzhou, visited the door. After talking about it, Li Lin learned that she was also a graduate of engineering and physics. Touched by the sincerity and perseverance of the Russian girl, Li Lin started to prepare.

In the early spring of 2005, it was also the time when the spring snow was unfulfilled. For the first time, jnby set foot on the land of Russia. Her first overseas franchise was established in Red Square in Moscow, Russia. After more than a year, the design concept of jnby and the style that is in line with the world fashion are gradually accepted and loved by more and more consumers. Jiangnan Puyi, whose price is comparable to that of well-known European and American brands, is very popular among young girls in Russia. So, in July 2006, invited by the Russian side, jnby added two more franchise stores.

In addition to Russia, Japan is also the overseas market for Jiangnan. Of course, going to Japan is the result of Li Lin taking the initiative. At first, renting office buildings in Daiguanshan recruited several Japanese employees and set up branch offices, but things were not as smooth as they were expected to be. But then there was a turn for the better. A famous Japanese family company started to cooperate with Jiangnan Puyi. This company put the shop in Jiangnan on the edge of the prada shop in Omotesando. In the Japanese market, quality craftsmanship does not have an advantage. It must depend on the design and product richness.

In February 2006, JNBY entered Japan known as the "Asian Fashion Fortress." Three stores in Japan opened in Tokyo, Hokkaido, and Nagoya. The franchise stores are located in stylish locations in major cities in Japan, and have become a personalized women's brand that is respected by many Japanese fashion professionals. Facing the fierce competition of many international top brands on the cutting edge of Japanese fashion and the consistent demand for high quality in the Japanese market, JNBY has gradually gained a place in the Japanese market with its own design style and strong aggressive personality, and has received recognition and support.

In early February 2007, jnby Hong Kong One was established in Tsim Sha Tsui, Kowloon, Hong Kong. It has been firmly established in Hong Kong and has developed rapidly. At the same time, jnby challenged the North American market and Canada One was established in Vancouver.

In recent years, jnby is almost using the speed of running in the world fashion field. However, she did not feel the slightest fatigue and discomfort. In her eyes in the world of fashion, she always showed that kind of subtle laughter and firm and confident fortitude.

This is jnby, an elegant woman who walks in a world of gold and silver flowers.