ISSY MASON Women Opens China with Big Signs

As more and more Chinese urban white-collar workers get more and more brisk by wearing international first-line brands, more and more fashion enthusiasms become more and more imposing for attending first-line brand receptions, which is fueling the progress of international first-tier brands in China. . Wanting to take a slice of his own in the battle of the city, ISSY MASON opened her Chinese journey with big gestures.

As more and more Chinese urban white-collar workers get more and more brisk by wearing international first-line brands, more and more fashion enthusiasms become more and more imposing for attending first-line brand receptions, which is fueling the progress of international first-tier brands in China. . In order to take a slice of his own in the battle of the city, ISSY MASON opened her Chinese journey with her big name.

"It is not so much the performance of the big-name transfer market since the financial crisis as it is understood as the long-term accumulation of power. Because their desire for China has been suppressed for so many years, they have come prepared. Some brands have prepared for this day. Year.” said Daniele, vice president of ISSY MASON headquarters in Italy.

Having established a solid market position in Europe and America, ISSY MASON has been preparing for many years to enter China. As early as 2002, and even earlier, ISSY MASON began to brewing in China to expand the market, because they had early noticed the changes and rise of China, and the Chinese people's enthusiasm for the consumption of high-end clothing brands is increasing day by day.

“The world-class high-end brand is rapidly shifting to China. The Chinese market is full of tremendous growth opportunities. When ISSY MASON enters China, it not only conforms to the trend, but also brings different fashion experiences to Chinese high-end female consumers.” Daniele thinks .

The progress of ISSY MASON in the Chinese market will be very large. As one of the development strategies, from 2009 to 2010, it will only be located in Shenzhen, and it will take root in a series of malls such as Shenzhen Jinguanghua, Vientiane City, and CITIC. Starting in 2011, retail networks will be established in Beijing, Shanghai, Chongqing and other first class cities, and the number of stores will reach 30. By 2013, basically throughout the provincial capital cities, the number of stores will reach 120, and the sales of each store are expected to exceed 20 million yuan/year.

Speaking of his confidence in the future, Daniele said that the company is very optimistic about China’s growing middle- and high-end consumer groups, and they are very confident that they have accumulated nearly 30 years of brand spirit and brand characteristics that have long been invincible. “The history, technology and culture behind our fabrics, styles and products support the high quality of our products.”

For the development of the ISSY MASON brand in China, from the head office in Italy to the high level in China, they are full of confidence. Mr. Joe Chan, general manager of Hong Kong-based Xinglong Group, a subsidiary of Hong Kong-based Xinglong Group, which operates ISSY MASON in mainland China, introduced the current development of ISSY MASON in China, from design to team to channel, already possessing powerful materials. Based on the foundation, we have full confidence in the development of this brand in China.

After landing in the country, ISSY MASON is fully prepared and will continue to take the high-end route. It will maintain the ISSY MASON brand connotation and the “elegant and stylish” brand style, and will maintain its culture and history. The connotation of the brand will also promote the concept and culture of ISSY MASON on a higher platform.