Hands to teach you to run a good couple gift shop

Two porcelain cups that can spell a heart, a pair of glittering crystals that fall together, and two T-shirts that are printed with echoing patterns and sweet words... This is not an ordinary boutique but a delicate one. The big man runs a warm romantic couple gift shop.

Speaking of the entrepreneurial experience, the owner Li Chaodong has his own experience. At first, in order to give his girlfriend a unique gift that expresses his deep love, he has gone through shopping malls and boutiques. It seems that there are few things in sight. At the same time, it was also heard from friends around that time that they had to send small gifts to lovers, but it was not expensive but it took too much.

A series of experiences reminded Li Chaodong: Young lovers exchange gifts to express affection has become the usual thing in life, but it is this ordinary thing that makes it difficult for people who love each other - how to make things not only convey emotion but also Unconventional? Since everyone is giving gifts, there is no such store on the market. Isn't this a good opportunity to start a business?

Li Chaodong who saw the opportunity did not immediately open a store, but instead sought out friends for advice and market research. Through one year's investigation and preparation, Li Chaodong, who is confident, resigned from his high-paying position in 2003, started his own business, and made his own store prosperous.

Speaking of business management, Li Chaodong introduced four strokes:

The first move: to dig out product lovers gift is new and unique, which will continue to enrich and enrich their own products, constantly tap new selling points and new products, so their own innovation and development is very important.

The second measure: Most of the consumers in the selection of couple gifts are students and white-collar workers. Shops should be selected where these people often appear. Places like schools, theaters, and bustling commercial areas are ideal locations for berths.

The third measure: Pinggui with consumer groups in both students and white-collar workers, so the store's goods should also be targeted and expensive.

The fourth measure: reasonable allocation of goods according to different levels of different cities for different levels of consumers, should be reasonably configured corresponding grade and price of goods, to ensure that the products meet market needs.

"Couples gifts are not simple boutique collections." Li Chaodong said, "Since the opening of the couple gift store, there are many followers who follow suit on the market, collecting a few necklaces, lovers cups and lovers' clothes, etc. Selling together, thinking that this is a couple gift. In fact, this is inaccurate positioning, but also the risk, if you can not jump out of the boutique circle will not be able to occupy the market."

The business of couples' gifts focuses on an "emotional" word. Although every commodity is an ordinary item in life, it should reveal its affection and affection. It is both practical and people-friendly. In addition, market research is also very important. Couple gifts are things that follow fashion. Blindly managing and developing without understanding the needs of consumers can easily lead to poor sales.