Bosideng brand operations add another new Ruiqi women debut
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Bosideng brand operations add another new work, the new Women's brand BOSIDENGoRICCI (Rui Qi) held in Changshu 2011 spring and summer fashion conference, won the praise of all parties. The brand is Bosideng Group direct investment in the operation of the women's brand, the main consumer groups set for the 25-year-old to 40-year-old, the pursuit of high quality of life, with a mature aesthetic concept of the city of high-level intellectual women. In the spring and summer fashion conference held yesterday, the brand's spring and summer 2011 showcase of the three major series of products: modern fashion, sophisticated professional and brand own style, the series are based on black, white, gray, rice, coffee as the basic Color, pay attention to a variety of styles mix and match. Huang Gui, vice president of Bosideng International Holdings Co., Ltd. and head of BOSIDENGoRICCI (Ruiqi) brand, said that this brand will expand mainly in east China this year and next. After three years, its sales network will cover the whole country and annual sales will strive to exceed RMB1.2 billion. In recent years, Bosideng is committed to creating a multi-category integrated clothing business, its men's brand sales increased year after year, and made the internationally renowned brand Rocawear in Greater China proxy, the Bosideng fully into the field of women, is its take the transition to Brand Operators another new trend.