2020 Guangdong Fashion Week Show | The power of "source·creation" sweeps through the wasteland-a joint show of original brands
On September 14th, at the "Yuan·Chuang" designer joint press conference, six original brands of original colors "Ai118 original brand", Xuncai XUNCAI, SUNGUITIAN Sun Guitian, SEAGULLVVO, Yanwu Mumu, and Ngeberong Jointly staged a fashion show. Natural "Ai118 Original Brand" 2020 is an extraordinary year, too much has happened in this year. The epidemic has made us rethink the relationship between man and nature. Respecting nature and protecting the environment are our top priorities. Paying attention to the relationship between man and nature, using pure natural fabrics, positioning the natural and comfortable simple style. Protect the environment, seek to live in harmony with nature, and be dependent on each other. The original "Ai118 original brand" concept is positioned to pursue the original intention of the essence of life "fast pace, slow life, in the complicated urban life, I hope to use the way of dress to convey the understanding of life, but also infect more people's lives. The true meaning of life, simple thinking, simple life, everything is simple, give life a leisurely content label, source life a controllable touch!" Adhere to quality design, design with attitude, design with self, yes A feeling, a belief and a heart, it is an attitude. "Ai118 original brand" strives for classics and simplicity, hoping to withstand the test of time through simple lines and cutting, and always amplify and explore oneself, and pursue the design and touch that can touch the depths of the heart. Clothes and the world express our inner feelings, discover and create our own beauty in life. Adhering to a heart of discovery, perseverance and love, we only do one thing in our life, hoping to create more soulful products with focus and professionalism. Don't forget the original intention, always have to go. Yan Wu Mu Mu Yanwu Mumu Fashion Co., Ltd. integrates brand incubation and operation; product development, manufacturing and sales. It is committed to becoming an internationally competitive Chinese designer fashion brand aggregation group, and its corporate mission is to empower and create individuality. Continuously expand and integrate domestic and foreign fashion resources, step by step to help the deployment of Chinese designer brand development, and continue to extend and expand its domestic and international influence. To plan the company's future development with sustainable development, more international vision and thinking, to show itself to domestic and international consumers, and to bring real fashion created by China. At present, it has independent original designer fashion brands ywmum, eviternity em, and DERHYSTYLE; through empowerment to create original designer brands Maison bizarre and cloche; at the same time, it operates the accounting aggregation platform MosMOSH in Greater China. A brand matrix involving fashion, business, trendy brands, micro luxury, light luxury and other fields has been formed. Covering the needs of different market segments, the company is actively exploring new retail areas, providing consumers with multi-channel services and scientific, professional, and caring high-quality consumer experience. SEAGULLVVO Guangzhou Haichaohui Clothing Co., Ltd. launched the non-sexist brand (SEAGULLVVO) in 2018, focusing on the design and development of the entire category of knitting, fabric weaving and garment processing. Haichaohui has its own independent development team, which can break consumers' inherent thoughts on designer brand prices, design and other aspects, so that consumers can see that even designer brands can have a prominent sense of design, but the price is popular. The clothing and service groups are also those born in the 90s and 95s with strong purchasing power. With the gradual emancipation of the mind, the gender boundaries between men and women are blurred, and they can penetrate and participate in each other, and more and more people hope to express their personal thoughts and characters through clothing. The core concept of SEAGULLVVO is to break boundaries, rules and constraints, and the popularity of the "Unisex (non-sexism)" trend has torn away the gender element in consumer stereotypes, and only needs to consider the sense of design and the expression of their own personality. . Xuncai XUNCAI The story of "color" began in 2008. At the beginning of its establishment, it was mainly based on the improved cheongsam, and slowly introduced the almost lost traditional Chinese hand embroidery technology, which has now matured. Sunda's rich oriental colors and some modern fashion designs are novel and inclusive. As a mature original designer brand, Xuncai does not follow the trend, is not impacted by the market and data, and is determined to be oneself, maintaining awe of the design itself and the belief in customer-oriented is what Xuncai has been doing. Xuncai's "color" combines the marginalized ancient meanings, handwork, long-lost stories, modern colors and concepts of the times, and adheres to originality and sharing beauty to deliver beauty in a semi-customized form. Sun Guitian SUNGUITIAN The standard length of chopsticks is seven inches and six minutes, which highlights the difference between humans and animals. Seven emotions and six desires are common to all, but animals are not. People can eat a small meal, live without a tile, walk with their feet, and must not cover the body without a cloth. Clothing is the first. Everything in the world is one, and only the craftsman's ingenuity can match. Clothing is one thing. Yizhuo's brand "Sunguitian Sunguitian" always regards nature as its belief, maintains the silence and softness of the original intention, seeks the root of the nation and the origin of life, and realizes the current consciousness in the search and return, and puts aside the so-called design, without deliberate Not please, in a state of inaction, let everything return to the most natural state, feel and listen to the culture, philosophy, and aesthetics of every place in China with your heart, to discover the inadvertent beauty, use the power of nature to make it harmonious, and The love and touch accumulated by time, memory and emotion will be shared with more people. The function of the designer is to inherit, modernize the classical things properly, so that they can be integrated into daily life, and inspire new expectations for the future. Designers are different from businessmen. Businessmen need a keen sense of the market. Designers need a firm belief in uniqueness. Designers are often a little bit paranoid about uniqueness. It is this paranoia that can form a unique style. The loss of a designer means to pursue profit. Engelbe cashmere EGBR The theme of "Elegance Awakening" is the theme of the 2020 autumn and winter conference of Engelberg. If the word "elegance" is mentioned, the earliest fashion history can be traced back to the 1950s. When the war era has just ended, people's hearts return to beauty and Calm, start to concentrate on enjoying the happiness brought by civilization (spiritual/material dual civilization), especially in European and American countries represented by France. The liberation of women’s status makes them more concerned about themselves, rough, conservative and practical. The style of military uniforms was banned, and women's pursuit of beauty continued to be enlarged. Fashion houses competed in elegant and subtle ways to freely show women's body curves, beauty of manners, and even their worship of material society. And contemporary elegance is not the kind of elegance that can be too luxurious and needs careful care. It is actually a design route to return to the original design, through simplification to return to the original design, specifically the simple and broad, classic leather and pure color use are all low-key and exquisite, pursuing a simple but direct-hearted design language. Concise and smooth lines, do not pursue excessively cumbersome details of the design, show the real high-end, beautiful without publicity, low-key and luxurious, will simply exert the strongest sense of power. The new series makes a new interpretation of "minimalism" and "feminine". It is not simply removing all unnecessary elements, nor is it deliberately high-profile to emphasize the design, but to present an independent female style in an appropriate way, so that women wearing Engelbe velvet can be elegant and fashionable without losing girls Sexy, becoming a "literary intellectual, elegant and restrained Parisian woman". Black and white ash is the basic tone of Engelbe velvet, but in the strong autumn and winter, it will incorporate a lot of fresh and healing colors, combined with the usual high-end natural fabrics-fine cashmere, silk, Pima cotton and so on. It reflects the love and care given by the brand to this special year of 2020. Simple and smooth silhouette, pure color, it is elegant, simple and pure, elegant and relaxed. The connotation comes from life, turned into a beautiful dress, advanced and gentle. 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