Year of the Goat wearing cashmere ------ "Qinghe Cashmere"
Sheep, since ancient times as auspicious things. The Lunar New Year of the Year of the Sheep is coming soon. Wearing a cashmere sweater is not only warm and fashionable, but also brings you a year of good fortune and good fortune. However, the price of one or two thousand dollars at the mall is often prohibitive for many consumers. Although various types of cashmere sweaters sold online are cheap, they are just a few things that consumers lack professional knowledge to dare to buy. In recent years, under the influence of the e-commerce wave, Qinghe Cashmere has become even more powerful. According to incomplete statistics, at present, there are more than 10,000 electric commercial households engaged in sales of cashmere products in the county, employing 50,000 people and annual sales of nearly 2 billion yuan. In 2014, Qinghe ranked 25th among the “National E-commerce Top 100 Counties†assessed by Alibaba Group, ranking first in Hebei Province, and eight out of Dong Gaozhuang Village, Huangjinzhuang and Xuhuangzhuang were influential in the country. The “Taobao Village†and “Taobao Town†of force, the number of Taobao Village ranked third in the county-level administrative region of the country. At the end of last year, Taobao increased its support for Taobao Village and other industrial clusters. Taobao launched a series of special events for “Taobao Village†sellers on a special offer. As a result, Taobao Village, which owns 8 Taobao Villages and 1 Taobao Town, naturally obtained Taobao official attention. Under the communication between the management committee of Qinghe Cashmere Products Market and Taobao.com, the two sides decided to hold a promotional event with the theme of “Qinghe Cashmere†on the special channel on February 2-5. In order to reflect the good cost-effectiveness of origin and ensure that this event truly benefits the consumers, Qinghe Merchants have provided unprecedented discounts for the goods on the market, all for a discount of 40% or less, and some products as low as 20%, guaranteeing that all products are Is the lowest price in two months. For the consumer groups that have a special price every day, this time the products launched at the same time the introduction of high-quality pure cashmere products, but also the introduction of affordable blended cashmere sweaters, cashmere sweaters, and inexpensive sweaters, products cover all people in high, middle and low.
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Sheep, since ancient times as auspicious things. The Lunar New Year of the Year of the Sheep is coming soon. Wearing a cashmere sweater is not only warm and fashionable, but also brings you a year of good fortune and good fortune. However, the price of one or two thousand dollars at the mall is often prohibitive for many consumers. Although various types of cashmere sweaters sold online are cheap, they are just a few things that consumers lack professional knowledge to dare to buy.
With the advantage of origin and a sound industrial chain, "Qinghe Cashmere" has been increasingly recognized by consumers. Last year, "Double 11" one day, Qinghe cashmere online sales of more than 150 million yuan, of which cashmere sweater women's clothing sales in the top ten Qinghe four merchants, cashmere yarn category currently ten Zhongqinghe enterprises occupy six.
Both sides have given sufficient attention to this promotion. And in the investment, pre-publicity up and down a great deal of effort. Everyday specials Xiao Er specifically held a large-scale offline briefing session in Qinghe. Qinghe County Cashmere Products Market Management Committee also conducted large-scale publicity through posters, television, newspapers and other media. In order to make the national consumers have a more vivid understanding of Qinghe Cashmere, the Qinghe Market Management Committee has also produced a special feature film with a duration of 3 minutes—“Wusong’s hometown, there is cashmere is bigâ€. Special channels are played continuously.
According to the relevant rules of the event, this special day-to-day special event is targeted at Taobao sellers with a rating of 3 hearts and above, with a good reputation in the shop and registered in Qinghe, and Taobao Village sellers are the main sellers. After the issuance of the investment announcement, more than 2,000 merchants in Qinghe County and Taobao Village actively participated in the reporting activities. Through strict supervision of the market management committee and Taobao.com, 100 merchants were finally approved, and the products covered cashmere. Shirts, pants, scarves, gloves and other goods.
As a sales activity led by a local government organization, the elimination of counterfeit and shoddy goods and confusion is an important task for the government's management department. In order to ensure product quality, the Qinghe Cashmere Products Market Management Committee organizes merchants to submit the products participating in the activity to the National Cashmere Product Quality Supervision and Inspection Center (Shijiazhuang) for quality inspection, and firmly reject quality goods that do not meet the standards. At the same time, each merchant is required to sign the “Commitment to Commitment to the Management of Honesty and Creditâ€. During the event, the management committee of Qinghe Cashmere Products Market jointly affiliated with the County Administration for Industry and Commerce and the County Bureau of Quality and Technical Supervision conducted tracking and sampling inspections of the commodities sold, and accepted consumer complaints. If the consumers are not satisfied with the purchased products, the Marketing Management Committee Will be paid in advance to ensure the legitimate rights of consumers and a good shopping experience.
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