Yantai apparel industry gradually turned to independent research and development brand

The Yantai Clothing Industry Association learned that in 2013, there were 216 textile and apparel scale enterprises that Yantai City had incorporated into national statistics. These scale enterprises produced 231 million garments, which was a decrease of 1.1% year-on-year.

Business income was 51.532 billion yuan, a year-on-year increase of 13.8%. The city’s textile and apparel exports earned 1.79 billion U.S. dollars, a year-on-year increase of 7.9%. There are 64 enterprises with a total output value of over a hundred million yuan, and 53 enterprises with a main business income of over one hundred million yuan. Among them, there are 2 over 2 billion yuan and 2 over 1 billion yuan.

According to Yan Liren, secretary general of the Yantai Clothing Industry Association, Shandong is a major province for textile and apparel production in China, and Yantai is a major city for textile and apparel production in Shandong. Yantai, Qingdao and Weihai have already formed Jiaodong peninsula clothing industry cluster belt, forming a textile and apparel economic sector with obvious advantages.

However, in recent years, with the increase in the value of *** and the increase in labor costs, the clothing industry in Yantai has been at a crucial turning point, which is the turning point, the opportunity and the challenge. "In the economic downturn, Yantai garment industry has achieved such a commendable result, but there are also many problems." Yan Liren said, Yantai clothing industry is a lot of foreign trade exports, lack of their own brand, subject to exchange rate, The rising labor costs in China have made the labor-intensive garment industry more than adequate. "From the quantity to the quality, the quantity substitution by quality, the conversion of external processing and OEM to independent research and development of the brand has become a new theme in the development of the clothing industry in Yantai."

Yan Liren introduced that in the next development, it will focus on women's, men's, baby's and children's wear, sweaters, Chinese-style clothing, sports and leisure wear, leather clothing, shirts, shoes and other product categories. Actively establish Yantai China Women's City, Laiyang China Shoes Capital and Qiyuan Chinese Cheongsam Museum.