The prospect of custom era can predict how the foothold enterprise will stand on the ground

Recently, the home furnishing industry has done a survey on the satisfaction of furniture production. The results show that more than two-thirds of users are dissatisfied with the traditional home mode, 80% of which are related to customization. The traditional home mode has many limitations. . Therefore, the word "customized" has undoubtedly become the most discussed word in the industry in the past two years. It is understood that the home customization of the big brands such as Shangpin Home Furnishings and Weiyi has created a blue sea in the home customization industry. Then other home furnishing enterprises have poured into the blue ocean, and the wooden door enterprises are naturally unwilling to fall behind. Customized wooden doors have become a new business opportunity for wooden door enterprises, and some wooden door brands are enthusiastic and active in the custom wooden door market.

Personalized awareness enhances the era of customization

Industry veterans have revealed that with the increasing awareness of people's individuality, the same wooden doors on the market can no longer meet the increasingly diverse needs of consumers, and consumers are gradually looking for their own personalized wooden doors. In the case of market feedback, custom wooden doors have maintained strong growth this year.

In addition, with the growth of the new generation of consumer groups after the 1980s, the customization of wooden doors has ushered in rapid growth in response to the demands of modern young people to admire their individuality and self-characterism. In particular, high-grade custom wooden doors have accounted for more than 10% of the entire wooden door market.

Industrial expansion is an orderly process. Just because development is too fast, it is inevitable to leave such hard injuries and defects in strategy, capital, market, technology and management. It needs timely adjustment, repair, compensation and improvement. Transforming and upgrading, seeking a new round of "re-starting, then expanding." It is in this context that the collective transformation and transformation of this wooden door enterprise has become a gorgeous landscape of the Chinese wooden door industry, with great momentum and splendid scenery.

How does the wooden door enterprise "play out" custom taste

Today, when the real estate market is booming, the personalized decoration style is gradually being sought after by people. Customized wooden doors have also become a symbol of fashion life. In the future, the demand for custom wooden doors will gradually become more refined. Compared with finished wooden doors, custom wooden doors are more demanding and have higher service requirements. To meet the various needs of consumers for the size, color, fabric, structure and function of wooden doors, this is also a test for the production capacity of wooden doors.

The future of the custom industry will inevitably be affected by the mobile wave brought by the Internet, which will be innovation and even revolution. Wooden door companies need to understand the changes in this form of consumption, and combine the current new Internet applications to develop models and standards for products and services. In this case, new business models may emerge, and new businesses may emerge. Brand, this should be the trend of the custom 3.0 era.

However, for the transformation of customization, if the product category of the wooden door enterprise is enough, it can cover enough market individualization requirements, because as long as the DIY design concept is added to the product, more components can be flexibly changed, in fact, the user also You can “play out” custom tastes from non-customized products.