Red bean topped the list of 2016 brand value evaluation information
On December 12, "2016 China Brand Value Evaluation Information Conference" jointly held by China Council for the Promotion of Brand Building, Economic Daily, China International Trade Promotion Association and China Assets Appraisal Association was held in Beijing. The 2016 China Brand Value evaluation result. The assessed brand strength of red beans reached 924, the brand value reached 10.456 billion yuan, all in the leading position in the Chinese textile and garment industry. This activity is the result of preliminary review of materials, evaluation of experts, verification of value, and verification of results. This has resulted in the evaluation of brand value in 2016 and is an important measure for establishing a brand value evaluation mechanism with Chinese characteristics, building positive energy for Chinese brands and promoting Chinese brands to the world . (Red Bean Men's Wisdom Store Wuhan Star Store) brand, is a comprehensive manifestation of the core competitiveness of enterprises and countries, but also an important element of economic globalization resources. As a national brand, the establishment of Hongdou Group stems from a good mood that has never forgotten the beginning, and it hopes to pass on to the lovers of the world an "Acacia" gift. Inheriting this kind of feelings and emotions is the mission of Hongdou Group. In addition to pursuing commercial interests, an enterprise should make its own contribution to cultural heritage and social responsibility. Only in this way can enterprises truly stand on the market high ground and win the recognition and follow-up of consumers. Red beans in the brand building deep indefatigable, unswervingly, for the 16th consecutive year held Red Bean • Tanabata Festival activities, in the form of rich and far-reaching series of activities, resonate with the traditional culture. At the same time, Hongdou also actively fulfills its social responsibilities, pays attention to enhance the brand connotation, and constantly pursues "eight-way win-win" with shareholders, employees, customers, suppliers, partners, governments and the environment and society. While creating wealth Do something meaningful with wealth, red beans love culture, thanksgiving culture spread to a broader world outside the enterprise.