Tailored suits are the most important for customers in Shanghai

Nowadays, more and more men in Shanghai choose more personalized and professional customized services when they buy suits. Yesterday, the "Daily Economic News" learned from Shanghai British suit company that in the past two years, the tailoring market for suits has rapidly expanded, and tailor-made suits have also mushroomed. The market competition has become increasingly fierce. With the personalized development of the new dress, some grooms began to try to use a silver suit or even a pink suit to match the bride's gorgeous wedding dress.

This suit company on Nanjing West Road opened its store for 6 years and mainly provides suits and some western-style gowns. The person in charge of the store stated that when they opened stores six years ago, it was still relatively novel to do custom suits in Shanghai. “We’re doing it early. At that time, there were not many Chinese custom suit concepts, and I’m basically here. It was a foreigner next to the hotel. At that time, the business was very good. There were two regular orders a day and there were no competitors."

Can be involved in this trip in the past two years, especially the number of businesses, Renmin Road, Maoming South Road has been distributed dozens of suits custom shop. Therefore, although more and more people in Shanghai choose to customize their suits, due to fierce competition, the store’s turnover is basically the same as in the past, with no significant increase. The person in charge of the store stated that because foreigners have been doing business with foreigners before, so many foreign customers are their fixed customers, but in the past two years, many custom-made suits from Hong Kong and Taiwan have directly opened stores in hotels. The store took away a lot of our business, but there are fewer old customers and new customers will appear." He said that the proportion of Chinese customers is now increasing, almost 50%.

According to reports, the price of a suit customized by British suit companies depends on the fabrics and styles. Prices range from more than 2,000 yuan to more than 10,000 yuan. Custom suits can usually be picked up within two or three days. This year, because it is a big wedding year, many grooms will choose to customize suits, and some people will choose to lead the knot, girdle dress. However, with the personalized development of the new dress, there are also some grooms began to try to wear a silver suit or even a pink suit with the bride's beautiful wedding dress.