Annunciation: Pursuing the Growth of Speed ​​and Quality in Parallel

Under the guidance of the company's “High-end positioning, intensive farming” brand management philosophy and “moderately accelerating expansion and improving the quality of expansion” marketing strategy, at the same time under the multi-style (brand) series, multi-service forms and international cooperation strategic planning, the company's future It is expected to stand out from many domestic garment enterprises and truly become an international clothing brand with national characteristics that can continue to grow. We estimate that the compound annual growth rate of sales revenue for the company in the next three years will be around 25%, and the compound annual growth rate of net profit will be around 40%.

The Anniversary Bird is mainly engaged in the production and sales of high-end men's clothing. Its products have a high market reputation in China. The company's products are fully positioned in domestic sales and can fully share the increase in demand for branded apparel from domestic consumer upgrades.

Unlike most domestic apparel companies, which are simply pursuing the expansion of production capacity, the company has always placed the brand and channel construction in the most important position since its establishment. This is also one of the company’s outstanding advantages over its domestic counterparts.

The company's future revenue growth mainly comes from the expansion of retail channels (increased quantity and single store area), the increasing proportion of non-installed products, and the extension of product lines, and the growth in profitability will exceed revenue growth. We expect that the company's consolidated gross profit margin for 2007-2009 will continue to rise slightly, given the increase in product prices, proportion of directly-operated stores, and increase in the proportion of self-produced products.

We agree with the company's business strategy of intensive cultivation and moderate expansion. We believe this is in line with the positioning of the company's brand and product style. We are not inclined to adopt a strategy similar to that of a purely casual apparel company's large-scale rapid expansion channel because we believe that different traits Companies should choose the growth method that best suits their own development.

Under the guidance of the company's “High-end positioning, intensive farming” brand management philosophy and “moderately accelerating expansion and improving the quality of expansion” marketing strategy, at the same time under the multi-style (brand) series, multi-service forms and international cooperation strategic planning, the company's future It is expected to stand out from many domestic garment enterprises and truly become an international clothing brand with national characteristics that can continue to grow. We estimate that the compound annual growth rate of sales revenue for the company in the next three years will be around 25%, and the compound annual growth rate of net profit will be around 40%.

The company's investment risk mainly lies in the management challenges brought about by the transformation of the marketing channel model and the competition uncertainty brought about by the relatively small company scale.

Knit Scarf

When using scarves, everyone should choose according to personal temperament, skin color, fat and thin, figure, shoulder width, clothing and other aspects, so as to achieve a beautiful and generous wrapping effect.
At first glance, clothing and scarves should generally be determined according to clothing. In terms of fashion style, scarves with traditional patterns should be worn when wearing more serious clothes; scarves with modern patterns should be worn when wearing fashionable clothes. But people with quiet temperament should choose elegant small pattern scarves; lively personality, large pattern scarves are more suitable.
Second, look at the skin tone and fair complexion, with light blue, light wheat red, apple green, lemon yellow, carefully choose a scarf with strong colors. If the complexion is not fair, you should choose Brazilian yellow, dark beige, dark iron gray, etc., and use light colors with caution. Women with yellowish complexion should avoid purple and yellow, and choose milky white, lake blue, and medium green scarves to make their faces look fair against the scarf.
Three look at the body type: If you are of moderate stature, with a slender neck and a pleasant complexion, you should wear colorful scarves, such as peach red, lake blue, bright yellow, rose red, etc.; Grid, scatter, or a combination of abstract color blocks. Wrapping up such a scarf makes people look more energetic, wise and capable. For slender young women, choose orange, lemon yellow, and fruit green with tension, which will play a striking role in the crowd. If the figure is slightly plump and the neck is not long, it will be very suitable to wear a collarless sweater with a small floral scarf in soft tones; A long scarf hanging down to the chest. Do not choose too bright colors, but low-purity purple, deep sapphire blue, dark green, brown, etc. For people with a slender figure and a flat chest, you should choose some scarves with a rich texture and a large flower pattern with a slightly soft texture.
Four look fat and thin If the female face is fatter, you can choose a scarf with pinstripes or small flowers, and avoid big flowers and big grids. Color can choose dark green, dark blue, black, brown, purple and so on. If you are fat and have a large bust, you should choose a dark or monochrome loose knitted scarf or silk scarf with a simple peach blossom design. Thin people should choose simple, elegant scarves with straight patterns.
Fifth, look at the shoulder shape. For people with broad shoulders, it is advisable to choose scarves with straight patterns. For people with slippery shoulders, it is better to use an extended scarf. When using it, you should pay attention to the two ends of the scarf hanging on the shoulders and hanging behind you. Visually, the shoulders can look well-proportioned and smooth

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