Mr. Wei Yi, Louis XIII brand ambassador, talks about brand culture

10,000 yuan a bottle of wine, French cuisine, 700 square meters of luxury banquet hall, only 30 special guests, on the evening of November 29, there is a "king of kings," said Louis XIII with luxury and mystery to create A wine-tasting feast for the “Enjoy Journey”.

Before the wine tasting was opened, Mr. Wei Yi, the brand ambassador of Louis XIII, accepted an exclusive interview with our reporter. He said: “The booze or the wine is not the fashion we adore. The real taster is from Learn to taste and appreciate."

Louis XIII put such a large-scale theme activity in Zhejiang and held it in Hangzhou and Ningbo respectively. It can be seen that Remy Martin attaches great importance to the Zhejiang market. Regarding specific sales data in Zhejiang, Mr. Wei Yi said it was not convenient to disclose, but he told reporters with a smile that Zhejiang is the fastest growing region in Greater China.

The Louis XIII brand was registered in China in 1931 and achieved rapid development in China in the 1990s. Mr. Wei Yi said: With the development of China's economy, a large number of elite groups have emerged. They need and are willing to accept and consume luxury goods. He believes that the company has a very correct understanding of the Chinese market and grasps the best opportunities for expansion.

However, he also frankly stated that China has not yet established a mature wine tasting atmosphere, and there is still a certain gap between the expectations of some consumers and brands. Some people may only buy because of your price, but they don't know much about what's inside the brand. Some people take booze, some people buy it or send it there or look there. These are not quite appropriate experiences.

As a brand ambassador for Louis XIII, Wei Yi said that he loves wine but is not a "junk addict". Compared to drinking, he prefers to enjoy the lifestyle behind the good wine. He said that some domestic people are now very strong in purchasing luxury goods, and even crazy, but if buying luxury goods is just showing off, it is not appropriate. He said that due to the pressure of people's lives, every day we are only immersed in the pain and do not have time to savor the things around us. The cognac culture represented by Louis XIII needs to be gradually savored. 100% of its raw material grapes are from Greater Champaign region, and they are made from the "water of life" that is 40 to 100 years old. The four generations of cellar divisions are carefully deployed, which embodies the deep connotation of time and space. Mr. Wei Yi also hopes that more people will enjoy life and experience life by experiencing the culture behind this brand.