Hung Hung enters children's products market child star Alfa signed endorsement

Hung Hom enters the children's products market

On the evening of November 4th, child star Alpha signed on behalf of the audience to participate in CCTV's “Avenue of Stars” and “Family Mobilization”. Hung Hom Group also began to enter the children's products market with a high profile.

It is reported that since 2003, Hung Hom has entered the children's footwear market with the concept of "concerned about children's health". This year, Hung Hom's children's brand has changed from a single product for children's footwear to multiple children's general products. The products include children's shoes, children's wear and backpacks.

According to Zhang Shaobin, manager of the Children's Division of Hung Hom Group, the signing of Alpha is only the first step of the new goal. Next, it will also tap into Alpha's personality traits and integrate it into the brand strategy. At the same time, the Red Dragonfly Business Unit will also cooperate with animation production agencies and other institutions to embed cartoon characters in the brand.