Guangzhou Automobile Honda star model made a strong appearance at the 2017 Guangzhou Auto Show

On November 17th, the 15th China (Guangzhou) International Automobile Exhibition with the theme of "New Technology, New Life" was grandly opened. The coordinates of Hall 2.2, the Guangzhou Automobile Honda booth with great sense of technology and interactive experience, all The models are all on display, and the charm is full. The booth is based on immersive, diversified and interactive feelings, and has set up the “Crest Road and Honda SENSING Experience Zone; the Accord Sharp·Mixed 2110.2km Extreme Challenge Experience Zone; Accord Sharp·Hybrid i-MMD Hybrid Technology Hologram The projection experience area; Binzhi Sketch Town painted town experience area, to create a "science and technology exploration, sharp personality, atmosphere, illusion of fantasy" four dream space, showing the "young heart" infinite life tension.

At this Guangzhou Auto Show, Guangqi Honda released a brand new corporate brand image film “The Infectiveness of Dreams”, which fully explained the brand positioning of “The Dreamer with the Spirit of the Explorer”. GAC Acura's all-vehicle models were unveiled, and the second domestically produced model, the ALL NEW TLX-L, the first domestically-developed strategic model CDX, and the new generation of NSX models are popular. The new Fit and the new derivative running version and the Tide Run+ version, which were created exclusively for the young people, also made their debut at this auto show. The sense of fashion and sports has been greatly improved, and the brand of the new Fit brand has been fully conveyed, which has attracted the attention of consumers.

This year, in the case of a slowdown in the overall passenger vehicle market, Guangqi Honda's sales momentum is good. From January to October, Guangqi Honda's cumulative terminal sales volume was 590,113 units, an increase of 10.7% year-on-year, further boosting the completion of the annual 690,000 units. Confidence in sales targets. The achievement of excellent sales results is inseparable from the firm trust and support of consumers, and is also derived from the strength of Guangqi Honda's continuous corporate brand system.

Exploring more than Guangqi Honda to inspire consumers to dream together

Since its inception, Guangqi Honda’s insistence on dreams has never changed. This persistence is rooted in the needs of consumers and is closely linked to them. With the 80s and 90s, the younger generation has gradually become the main force of automobile consumption. Their needs and dreams are more personalized and diversified. The dreams are no longer single, and they are not static. Guangqi Honda sensed this change and accompanied consumers to explore and make every effort to make a dream.

At this year's Guangzhou Auto Show, Guangqi Honda officially released the brand new corporate brand image film “The Infectiousness of Dreams”, injecting the spirit of explorers into the role of “Dream Friends” and fully explaining the direction and vision of corporate brand upgrade. In the brand new corporate brand image, Guangqi Honda shows stories of life-seeking people from different fields, different life backgrounds and different stages of life. Among them are young people who enjoy their hobbies and enjoy a romantic family life. The handsome female drivers who are trying to break through themselves, and the successful people who bravely challenge the limits, they use self-realization as the source, and they are inspired, infected, challenged and surpassed by the firm belief in pursuing their dreams.

As Zheng Heng, executive deputy general manager of Guangqi Honda Automobile Co., Ltd. said: “The dreams are big and small. For Guangqi Honda, everyone’s dreams are unique and precious. We always listen carefully and respect each consumer. Dreams, and willing to accompany them; we encourage each user to pursue their dreams, not afraid, not constrained, not limited, explore the possibility of life, explore their own limits. The appeal of the dream is immeasurable, Guangqi Honda also I hope to communicate with users through the bridge of dreams, encourage each other, infect, and go farther and achieve more." The dream of Guangqi Honda is not only the mutual encouragement and encouragement between the users, but also the reality. The products and technologies lead users into the dream car life. Through the continuous upgrading of the younger brand image and the continuous introduction of new models, Guangqi Honda is constantly resonating with the target group with a younger attitude and communication. In 2018, Guangqi Honda will launch new energy products and continue to advance in the new energy field. At this auto show, Guangqi Honda's all-star star models are assembled, and the booths are shining together. The strong product strength and the infinite charm of original marketing continue to win widespread attention from the target audience.

Accurate and extraordinary, Guangzhou Automobile Acura apex sports luxury brand image continues to deepen

As a high-end brand of Guangqi Honda, GAC Acura has been deeply ploughed in the Chinese market and achieved leapfrog development. GAC Acura has introduced the first domestically-developed strategic model CDX and the flagship SUV MDX SPORT HYBRID, and released a new image of CDX “NON STANDARD” at the Chengdu Motor Show, which has triggered consumer emotional resonance through innovative marketing methods. The strong product strength and marketing strategies for young consumers have brought about a significant increase in sales of the Guangzhou Acura brand. As of the end of October, sales increased by 147% compared with the same period of last year. The contribution of the first domestically produced strategic model CDX was particularly prominent. Sales increased by 377% year-on-year.

In order to further expand the brand recognition of GAC Acura in the post-90s youth group, on the GAC Acura Night on November 10, GAC Acura announced the new Chinese brand slogan “Accurate” and the new after-sales service brand “Jing Chengcheng” "Experience. At the same time, the second domestically produced model, also the first domestic car, the ALL NEW TLX-L debut, this comfortable type of car developed for the stalwart and enterprising Chinese urban backbone, in the dynamic aesthetics, sports technology and The comfort cockpit and other aspects have been fully upgraded and will be fully accepted from now on.

A total of dreams, the original marketing method continues to circle the "young in the heart" consumer groups

As one of the most important flagship models of GAC Honda, the Accord has been leading the mid-to-high-end sedan market since its launch, and has a sense of presence. The cumulative terminal sales in January-October reached 12,084 units and helped the Accord. (Accord) brand cumulative terminal sales in January-October was 124,787 units, an increase of 19.3% year-on-year, ranking the domestic mid-to-high-end sedan hybrid model champion. In addition, the Accord sharp mix has become one of the most topical models of the year with the unprecedented empirical marketing “INTELLIGENT MISSION Accord Extreme Challenge”. The first real-time real-time test race of the car industry pioneered by Guangqi Honda has been widely praised and praised by the industry and consumers since the start of the competition. It lasted for 3 months and attracted more than 300 players to participate in the Northeast China and North China. The three major areas in the west, the route exceeds 50 cities, the best result is "one box of oil mileage 2110.2KM". The excellent ultimate endurance performance shows the outstanding fuel economy and sports genes of the Accord, which confirms the brand's glamour of the Guangzhou Auto Accord.

With superior power, over-level configuration and excellent space performance, AVANCIER has been highly sought after by the market. The cumulative order has exceeded 100,000 units, and the cumulative terminal sales in January-October has reached 65,256 units, making it a new benchmark for the domestic large SUV market. . In order to fully release its strong product charm, from September to October this year, Guangqi Honda launched the "1 MILLION POWER DRIVE" AVANCIER 240TURBO deep test drive experience, fully loaded AVANCIER 240TURBO successfully Challenge 45% limit S slope and secondary acceleration road. Through cutting-edge experience marketing, self-certified powerful climbing power and secondary acceleration capability, let millions of people feel the charm of AVANCIER 240TUBRO "powerful and elegant".

In addition, Guangqi Honda continues to adhere to the original marketing of customized models, through the fashion cross-border marketing of CITY, the pioneering art marketing of VEZEL, the dazzling theme marketing of ODYSSEY and the FIT FIT DAY entertainment marketing and other series of marketing activities, giving products a younger and more energetic temperament, closer to the distance between consumers, allowing consumers to more directly feel the product charm in the sense of interaction, experience and diversified marketing activities.

Tide leader, new Fit (FIT) powerful product force beyond expectations

The Fit model, which has the status of a king in the field of small cars, has been highly sought after by young people because of its cool product appeal. The third generation Fit (FIT), which is known as GK5 by the riders, is a three-year-old company. The impressive performance of 370,000 vehicles has always been self-contained for many years and its performance is eye-catching. Insight into the dream of the young group “Chaochao” car, this auto show Guangqi Honda boldly tried to release a new Fit (FIT) and a new derivative model running version and Tide Run+ version for a group of 90-employee employees. As the new compulsion created by Guangqi Honda for the young people, on the basis of maintaining the three core advantages of the original power, space and appearance, the exterior interior and multi-components further highlight the sports and technology. The new Fit (FIT) has added two colors: fresh rhyme green and glacial silver. The new derivative running version and the tide running + version additionally provide Sky Blue exclusive color matching, and the colorful car color brings unlimited possibilities for individual choice.

In terms of appearance, the new Fit (FIT) is equipped with a new style of air intake grille, with a chrome trim on the upper part and a bright black panel in the center; the lower air intake of the bumper and the fog light area on both sides are more refined and simple. . The new derivative models of the new Fit (FIT) tide running version and the tide running + version of the front spoiler have orange decorative lines, side-increasing motion-enveloping components, black rear guides at the rear, and 15-inch black wheels, exposed chrome Exhaust pipe, as well as the exclusive "SPORT" logo at the rear, the overall sense of movement is greatly enhanced, exquisite and pure. Bringing a feeling of recollection that you will never forget when you first meet.

In the interior, the new Fit (FIT) has replaced the seat fabric and the door trim panel material, which has improved visual effects and touch, and is more youthful. The new derivative running version, the tide running + version is more in the seat. Orange decorative stitching on the edges for a sporty look. In terms of configuration, the Tide Run+ version also features a dedicated electric sunroof, leather-wrapped steering wheel and shift knobs, shift paddles and other practical configurations, which combine comfort and fashion.

The new Fit (FIT) will be officially launched in 2018. At that time, the outstanding product strength will continue to inject new blood into the source of the Fit brand. The roar of the "civilian super run" will once again set off a new round of "urban legends".

With the promotion of corporate brand upgrades, Guangqi Honda not only has a good reputation in product layout and marketing exploration, but also in the social responsibility level of safety and environmental protection, and through continuous innovation, it has precipitated a series of public welfare with wide influence and high participation. Brand activities such as “small hand and big hand” and “safe China trip”, etc., depict the beautiful vision of people and nature, people and cars coexist in harmony with practical actions.

"Dare to pursue the dream gesture, let us go forward; try to explore the unknown spirit, let us walk side by side", as Zheng Heng, executive deputy general manager of Guangqi Honda Automobile Co., Ltd. said: "This year is the 19th anniversary of Guangqi Honda, we already have More than 5 million "dream partners". On the road of exploring and pursuing dreams, Guangqi Honda will accompany consumers to move forward and go all out for their dreams." Under the encouragement of the dream, Guangqi Honda will continue to move towards 2020. The goal of producing and selling 1 million vehicles is steadily moving forward, providing more new value to Chinese consumers and letting dreams go further.

(Editor: HN666)