French children's wear brand small sailing boat Petit Bateau happy to enter Jingdong

"Mom, mom, is there a boat floating on the river?"

Listening to his son's tender voice, the famous French nursery rhyme, Perre Valton took inspiration from it. In 1893, he founded the famous French children's wear brand Petit in the French textile city Troyes. Bateau small sailing boat. Today, 124 years later, Petit Bateau has been loved by families all over the world, not only in continental Europe, but also for the comfort of children in more than 60 countries in the United States, Japan, the Middle East and other countries. Experience, called "love brand" by consumers.

The Petit Bateau has many landmark classic designs in its 100-year history, including the classic white T-shirts invented in 1912, which has become a regular addition to every wardrobe; in 1918 the founder of the brand cut shorts of wool trousers "Little Shorts" was officially announced, bringing a new concept of world underwear dressing; in the 1950s during World War II, the small sailboat was inspired by the short-sleeved t-shirts of American soldiers to design American-style neckline baby onesies... All along, Petit Bateau has a simple but not simple classic design, low-key but easy to identify, and each season's different fashion elements are quietly blended into the classic. For example, the "T-shirt", the must-have item for each baby wardrobe, and the "Sea Soul Shirt", which was inspired by the French sailor suit, can not only jump on the ship going out to sea, but also can be shuttled on the city avenue. Tani Raincoat, etc., are the classic children's styles of the Petit Bateau.

The speciality of children's wear determines the high demands of consumers for the quality of children's wear, while the emphasis on quality, comfort and softness is a commitment of the Petit Bateau sailing brand to inherit six generations. With more than 100 years of history, Petit Bateau has always adhered to the "quality first" brand philosophy, focusing on the four elements of quality, thoughtfulness, freedom and truth, and deeply respecting the design and manufacturing process in the spirit of the brand. Petit Bateau is very strict with the control of products and fabrics. It is not only durable, soft and shiny, but also has OEKO-TEX international certification to ensure that these close-fitting clothing will not harm the children's health. In France and throughout Europe, the Petit Bateau “small sailboat” is a favorite of cotton fabric lovers, and as such, the Petit Bateau “small sailboat” entered the wardrobe of the little George Prince of England.

Today, the Petit Bateau sailing boat, which is popular among French families, officially entered Jingdong. On July 20th, 2017, at the headquarters of Jingdong Group, Petit Bateau sailed together with Jingdong to hold a grand signing ceremony for the flagship store of Jingdong × Petit Bateau sailing yacht, in order to declare the official entry of the French children's wear brand, and Jingdong will be the platform in the future. Help the Petit Bateau sailing boat to reach thousands of Chinese families.

From left to right: Ms. Zhang Yuying, Brand Leader of Petit Bateau Lie (Shanghai) Business Services Co., Ltd.; Ms. Cindy Li, General Manager of Lingerie Children's Wear Department, Jingdong Mall

Jingdong Group CEO Liu Qiangdong recently proposed that the fourth retail revolution is coming. There are many new forms of future retail formats, but the infrastructure behind them will become more social and professional. In this context, in the face of consumers' increasingly personalized consumer demand and increasingly dispersed consumer scenarios, JD.com will use technology to transform retail and retail infrastructure to make the consumer experience more efficient and intelligent. . For example, Jingdong’s new consumption model with the Petit Bateau sailing boat – online flash shop.

A total of more than 200 products were displayed in the flash shop with the prototype "Small Sailing". Consumers can go to the Petit Bateau sailing mall Jingdong store by scanning the QR code of the product. It is visible and tangible. Physical online store. This mode is the first trial of the small sailing boat online, and is very popular among consumers! After that, Petit Bateau will continue to sail and cruise around the country to bring French fashion to more Chinese families.