Dry goods │ how to make a good documentary!

The so-called "Merchandiser" refers to the full-time staff who track the flow of products or services based on customer orders during the operation of the company. It is the relationship between various departments within the enterprise and between the company and the customers. The intermediate hub, like the motor nerves in the human body, dispatches and coordinates the coordination between the organs at any time to complete the action instructions issued by the brain. A good merchandiser must have comprehensive production schedule control skills, require rigorous thinking, careful planning, and can say that "everything is under control."

1. The merchandiser needs to face the customer and work in the face of the order.
2, the merchandiser is the link between the company and the market, the salesman and the customer.
3, With the diversification of commodity markets, small batches and accelerated pace, the quality of their work directly affects the company's service quality and corporate image.
4. The work of the merchandiser is a very "comprehensive" and "marginal" work. The quality of the salesman must be external and the production management must be internal.
5, As a company's order, order, shipping window, the merchandiser does not understand the operation of the factory production process, it is unimaginable.
6. For the production of orders, the performer is the production department, and the completion rate of the followers who are responsible for the customer is almost in the hands of the production department. Therefore, the ability to communicate and follow up is particularly fatal. This is the challenge of working with the order.
7. Sometimes, the merchandiser is the assistant of the business manager. Sometimes, the merchandiser is the assistant of all the business personnel in the business department. Sometimes, the merchandiser is the assistant of the boss. More often, the merchandiser is the customer. assistant Manager.

Business follow-up: Strictly speaking, it should be called “business follow-up”, which is a series of activities aimed at following up with customers (that is, people who have purchased or enjoyed the company's services or products) to conclude business contracts. External is the assistant of the salesman or salesman.

Production documentary: the finished product shipments delivered to customers before production schedule Received customer orders, freight customs to follow in order to ensure timely delivery as the goal is to catch the transport. Internally, it is a special assistant for business managers, production supervisors and general managers.

Whether it is a merchandiser in a factory or a merchandiser in a trading company, its basic responsibilities are composed of two parts: “ business follow-up ” and “production follow- up ”. For the merchandisers in the trading company, there is nothing less involved in the operation of the factory.

The merchandiser's job is not only the salesperson of the company, but also passively accepts the order, but actively initiates business development, and implements sales promotion follow-up with the customer, aiming at fulfilling the order, that is, conducting business with the order. To this end, the followers must:

(1) Find customers. The merchandiser finds new customers or tracks major customers through various channels.

(2) Set the target. The merchandiser should decide how to allocate working hours between prospective and real customers.

(3) Dissemination of information. The merchandiser should skillfully pass the information on the difference in the product of the company.

(4) Promote products. The merchandiser should approach the customer to demonstrate the product, answer the customer's questions and place an order.

(5) Provide services. The merchandiser shall provide various services to the customer, provide advice and speed up delivery.

(6) Collect information. The merchandiser will collect market information hearts for market research.

(7) Distribution of products. Priority is given to major customers in the event of a shortage of products.

The merchandiser is often a role as a business manager assistant. They assist business managers in receiving, managing, and following up on customers. To this end, the merchandiser must do the following:

(1) Reply, printing or verification of documents such as fax and email

(2) Calculate the quotation

(3) Inspection sign

(4) Fill in the reconciliation statement

(5) Shipping and registration of catalogues

(6) Send samples

(7) Management of customer files

(8) Reception of visiting customers

(9) Handling of the matters assigned by the supervisor

(10) Contact with related department business

The merchandiser shall track and coordinate the delivery of the products ordered by the customer, that is, carry out the production order. The main points of its tracking include production schedule, cargo declaration, and cargo shipment. To this end, the merchandiser in a small business may have to take on several positions, both as a middle-office worker, as a production planner, as a material controller, or even as a buyer. In large enterprises, the merchandiser represents the business unit of the enterprise to remind the production and manufacturing department of the goods and track the shipment.

The work characteristics of the merchandisers The work of the merchandisers involves almost every aspect of the company. From sales, production, materials, finance, personnel to general affairs, there will be witnesses. The work of the merchandiser is complex and omnidirectional.

(1) A merchandiser is a job with great responsibilities and low power. The work of the merchandiser is based on the order and the customer. The responsibility is very important, because the order is the life of the enterprise, the customer is the god of the enterprise, and losing the order and the customer will endanger the survival of the enterprise. But the power of the merchandiser is very small. He can be said to have no authority, just a clerical staff. The power of the merchandiser to fulfill his responsibilities is not from his authority but from what he does.

(2) The focus of the merchandiser's work lies in communication and coordination, not on the power to press people. The work of the merchandiser and the customer, the production department, and the sales department is a kind of communication and coordination, and the communication with the people is carried out under the premise of completing the order.

(3) The job of the merchandiser is to be the staff of the client. The merchandisers are essentially customer service, and they are the staff of good clients most of the time. The merchandiser holds a large amount of customer information of the company, and is very familiar with the characteristics of their needs. At the same time, they also understand the production situation of the company. He can give advice on the customer's order to facilitate the customer's order.

(4) The rhythm of the work of the merchandiser is changeable and fast. The customer's needs are diverse. Sometimes the customer's order is in small batch size, but it requires timely delivery. This requires the work efficiency of the merchandiser to be fast. At the same time, the clients faced by the merchandisers come from all corners of the country. Their working methods, schedules and work schedules are different. This also requires the pace of work of the merchandisers to be changeable.

(5) The work of the merchandiser is comprehensive. The job of the merchandiser is all the departments involved in the business, and thus the decision is made that the work is comprehensive. The external merchandiser performs the duties of the salesperson, while the internal merchandise performs the production management coordination. The merchandiser must be familiar with the production process of the factory and the practice of import and export trade.

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