Analysis of the status quo of the wig industry

I once heard a boss who loves the wig industry say such a sentence: "Let him spend a lifetime of time learning wig products, not necessarily learning."
 
Since I have been in contact with the wig industry, I feel that the wig is really different from the industry I used to do. Wigs are small and light, relatively high value products, with the increase of Internet users, especially for black people, especially suitable for retail, for example, AliExpress, Amazon, Dunhuang, Lanting, EBay, Selling directly to end customers, the wig's popularity on AliExpress also proves this.
 
For wigs, Africans regard her as a necessity, and Europeans and Americans regard her as a jewelry, as a bag, and change it more diligently. But no matter how it is classified, it is a consumer product. The advantage of consumer goods is that the return rate is relatively high and the consumer group is relatively large. In my opinion, this is also the advantage of the wig industry.
 
There are advantages and disadvantages. As I shared in previous posts, the industry is now quite competitive. The number of large customers is gradually decreasing, the number of small customers is gradually increasing, the order is fragmented, and the rise of AliExpress has greatly affected the wig industry. The B2B market.
 
In the current B2B market, the largest customer groups are wholesalers, retailers, individuals, etc.
 
For wholesalers, I generally feel very worry-free, as long as the sample is confirmed, the quality is OK, they do not need to buy, basically do not contact you, when you want the product, tell you in advance, also more patient, will not The whole reminds you that you are dying.
 
For some retailers, dealing with these people requires a 12-point spirit and requires professionalism because they have many problems and need to respond in time to answer them. Sometimes, in order to match their working hours, they also need regular jet lag. If there are important things to communicate, you need to call frequently. When you are busy with all this, the customer may place an order, and the list will be three or five, more than ten, far less than expected.
 
Maybe wait until the busy thing is done, the communication is over, ask her when to place the order, they tell you that she needs to wait for her client's news. Then, repeat this communication.
 
Since I have been doing the wig industry, I often feel very busy, busy and dark, sometimes working overtime until one o'clock in the morning, sometimes busy until one or two in the morning. Although we often feel that these customers are small and trivial, but these retail customers are also we need to pay attention to, cherish, because many customers are also cultivated from small to large, if you can withstand the baptism of the industry, wait until three or five years later Is a group of new and high quality wholesalers.
 
In short, the wig industry is suitable for walking on two legs, both retail and international stations.

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