An interview with Xu Junyan, Marketing Director of Fashion Ladies Lipprints

Reporter: The financial crisis has evolved into an economic crisis. Many small and medium-sized enterprises have closed down recently. Large enterprises have to rely on layoffs to maintain their "living opportunities" (opportunities for survival). What is the current situation of lip prints?

Xu Junyan: First of all, I'm very glad to accept your visit to the website. The financial crisis has actually started in the first half of 2008. Some brand companies that rely mainly on franchisees' survival have a shortage of funds in those companies' funds due to the impact of the external environment. In the event of bankruptcy or restructuring, I believe that not this economic crisis will sooner or later come to this stage. This economic crisis is only a reflection of these problems, so we do not have to look at the collapse of some companies too much, and the day the market economy begins. , doomed the survival of the fittest.

Our lips and seals have been walking on two legs since we started to operate this brand in 2000, while vigorously developing the development of directly-operated stores, while looking for suitable and excellent agents for regional expansion, so our financial situation has been very good. And it grows at an annual growth rate of 150%. This year, we will not only not lay off employees but we will also open up the door, vigorously develop the market, and use the platform of your website to create advertisements. We hope to have more talented people to join us. The development of lip prints requires talent, and the development of talent requires a platform such as lip print.

Reporter: Earlier, the State Council promulgated a 4 trillion economic stimulus package. What do you think this 4 trillion yuan has to do with your company? Have you ever thought about using this 4 trillion yuan to get a brain teasing?

Xu Junyan: This question is very good. Under this current environment, everyone may feel as if our spending power has shrunk or even dropped. But I think this is also for some high-end consumers. In terms of the people’s spiritual life, his consumer index is constantly improving. In 2008, it is still rising steadily. Of course, our lip print is a brand that is very close to the public, so our sales performance is still steady. Rising, it may be said that the speed of the rise will be affected, but the trend is still rising. Now that the country can launch such good news, then the supporting policies to expand domestic demand will also be launched. So we say that we brand these brands. It will still benefit from it, but the key is to look at the tendency of the policy. However, I believe that in 2009, our lip print will be a brand close to the public. We will not deviate from the actual price increase due to the economic recession. We will certainly continue to maintain the brand's sustainability and continue to promote it with prices that are close to the public. In the market, we are not in a hurry to make money, or to dominate the market.

Reporter: The economic crisis is also good, and the national stimulus policy is worth mentioning. Of course, there is a great relationship with the company, but the relationship is very vague. Forget about these big economic situations and policies for the time being. Can you talk about your company's recent initiatives to strengthen the confidence of employees and maintain the momentum of development?

Xu Junyan: In fact, each company has some adjustments this year. Also we are. We actually moved the company's headquarters to Guangzhou last year was a big adjustment. It can also be said that the brand has changed from qualitative to quantitative. Since we have made such a big move, it means that the company will have a bigger plan to implement. I believe that the progress of lip print will certainly be great.

Reporter: Lipprints are popular products. The characteristics of this product require the fastest cycle of product updates. In addition to the differentiated design orientation, has your company ever thought about achieving a decisive victory by speeding up the product refresh cycle?

Xu Junyan: We have fully taken into account the early stages of launching this brand. Our efforts are to divide the ordering meetings of the four seasons into four sessions. Although we have increased the overall cost of the company to some extent, we consider To be in line with fashion, several other brands have opened six orders a year. I believe these are all made to adjust to the rhythm of the trend and ensure that we have a leading fashion in the market.

Reporter: I am very grateful to Xu Xuan for accepting this visit. The last question is: If you compare commodities as the heart of a business, how do you, as a marketing director, control your merchandise?

Xu Junyan: Although the development department plays a decisive role in the development of commodities, we will do a summary of the market and summarize the information in the early stages of product development, such as the sales ratio of our product categories in this quarter, customer response to our products, market adjustment, etc. And so on, we are doing all these things to ensure that the products we develop are closer to the market.