Turning to female fashion IP on Saturday

The downturn in the shoe and clothing industry is unsustainable. Brands have abandoned the transition of the main industry. The women's shoes on Saturday disclosed the acquisition plan. It is planned to acquire 80% equity of Fengfeng Xun and 70% equity of Beijing Shixin by issuing shares and paying cash for the consideration of 3.7 billion yuan in total. The two target companies are mainly engaged in the Internet fashion media business. The vertical development, respectively, operates Onlylady Women's Aspirations and Kimiss. The acquisition plan stated that through this transaction, the company can quickly enter the women's fashion information platform and accelerate the strategic transformation.

According to the disclosure, the main business of Fashion Express is to operate its own Onlylady women's blog internet advertising platform. The company provides free information content and interactive services for urban white-collar users with the Onlylady Women's Blog website, App, and an official account opened on a third-party platform, which in turn provides integrated marketing services to customers in fashion, beauty, and consumer-related industries. Online advertising, offline events, social media campaigns, etc.) Beijing Shixin's nature of business is similar to that of fashion frontier. Its main business is the operation of the Kimiss Internet advertising platform. At present, Kimiss has the most influential beauty product library and interactive beauty community in the country.

According to the assessment, the transaction price of 80% of the shares of fashion front is 299.4 million yuan, and the transaction price of 70% of Beijing Xinxin is 77 million yuan. According to the trading plan, 50% of the shares of Fashion Trends and 10% of Beijing Shixin will be acquired through the issuance of shares, and the rest will be paid in cash. According to the issuance price of 10.9 yuan per share, listed companies will need to issue a total of 1788.99 million shares. In addition, the company intends to raise a total of no more than 195 million yuan in matching funds at a reserve price of 11.47 yuan per share, which will be used to pay cash to the counterparty.

On Saturday, the company achieved operating income of 1.642 billion yuan in 2015, a year-on-year decrease of 6.6%. The net profit attributable to shareholders of the listed company was 22.5346 million yuan, a year-on-year decrease of 37.32%. It is worth noting that in March this year, the company's name was officially renamed as "Saturday Co., Ltd." by "Foshan Satoshi Shoes Co., Ltd.". Some analysts believe that the name of the company is intended to weaken the footwear industry for the sake of diversification on Saturday. paving.

The announcement on the same day on Saturday stated that in order to speed up the development strategy of creating a fashion IP ecosystem, the company decided to invest in the establishment of Beijing Olivan Star Industrial M&A with Guangzhou Panshi Investment Management Co., Ltd. and Xinyu Chuangjia Investment Management Partnership. ).