Saslax does not take the unusual road, young, innovation as a key word
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Personality, young, the pursuit of novelty has become the label of modern consumption patterns, young people have become the mainstream consumer groups in today's market. The consumer characteristics of the young consumer groups is personality, novelty, the trend, the most important thing is to be different, to be yourself. So a fashion brand, in order to win the favor of young consumers, we must take the unusual spirit of innovation, to create young, personalized, innovative products, dialogue with them, so as to form a link connecting emotions, so that the brand Image enjoys popular support. Saslax brand has a keen sense of smell in the market, the young, innovative as a key development, starting from the consumer's needs, so that truly speak with the product to truly meet the needs of consumers, so that the brand continued development. What did Saslax do? Young: the new trend of product personality, tailor-made for young people want fashion is the trend of young people, not "rural", so the trend is the key. Saslax brand designers often walk in the major international fashion week, the introduction of the most popular avant-garde design elements. In addition to the avant-garde elements, Saslax brand designers also focus on product culture to make the product trendy with some young people's cultural elements, to narrow the distance between consumers and products, so that products will speak. The trend is fast-changing. The current trend does not represent the trend of the future. Therefore, Saslax also keeps updating every week so that consumers can enjoy the latest trend in the first time. Innovation: Innovation in Marketing Strategy, R & D Design, Fabric Technology, Branding In this rapidly changing market environment, only innovation can win, and Saslax has done its utmost in innovation. In the marketing strategy, Saslax actively innovate, especially in the sales of the store. Nowadays, consumers are more and more interested in the simple yet fashionable shopping method. To meet the needs of consumers, the Saslax store introduces the VR dressing mirror so that you can try it on without dressing New clothes feel, greatly enhance the dressing experience, effortlessly can try the whole process of trying on clothes, people feel good! In the fabric process, Saslax and China and the world's largest and most advanced fabric supply base in the raw materials to ensure the quality, which laid the foundation for ultra-high cost, so that consumers can buy the most favorable price High-quality products. Saslax has been on the road to innovation, now engage in innovation, but also engage in innovation in the future, I believe in innovation driven, Saslax will be able to develop into the most competitive British fashion brand!