Promoting the Upgrading of China's Cashmere Industry
China, as the world's largest and best cashmere producing area, plays a more upstream role in the global cashmere industry chain. In the domestic market, excessive homogenization of products and brands has caused the true value of cashmere not to be exerted. At the 2016 Ordos International Cashmere Industry Innovation Conference held on September 28, experts and scholars agreed that it is necessary to accelerate innovation, promote the integration of arts and crafts, and lead the healthy development of the cashmere industry. Cashmere is one of the finest textile fibers in the world and has always been favored by the international market. China is the main producer of cashmere, and its output ranks first in the world, and exports account for 60% of global trade volume. Under the current background of upgrading the consumer structure, it is time for the majority of fee-payers to really feel the fashion and texture of cashmere “soft gold†and upgrade the cashmere industry structure. Zhang Xiaolin, deputy general manager of the Agricultural Information Division of Xinhua News Agency, China Economic Information Society, stated at the summit dialogue “Leading Innovation, Supply, and International Quality†held on September 28th that four issues must be solved: How China's cashmere industry has produced the world How do the top brands, China's cashmere companies improve their profits in the global industrial chain, how China's cashmere products are transformed and upgraded from OEM production, and how China's cashmere consumption keeps pace with economic development. China is a huge consumer market with a population of 1.3 billion. On the one hand, consumer behavior has become more mature, rational and diversified. On the other hand, consumer demand has escalated. While traditional customer groups have insisted on quality, they have increased their demand for fashion. The middle class has a more fashionable lifestyle and brand awareness. Vice President of Ordos Investment Holding Group and Wang Tao, General Manager of Ordos Cashmere Group, said that under this complex and dynamic change in consumer demand, the old consumption pattern has been subverted and new structural opportunities are approaching, especially The fashion industry, due to its own characteristics and the interaction of consumers, is becoming more and more closely, and new leaders will continue to emerge in the process of industrial development. In view of the current problems in China's cashmere industry, Zhang Xiaolin stated that the time for solving the problem of low industry concentration can be shortened. We must find a way out. In fact, convening a forum is an opportunity for consensus. In the expansion of overseas markets, we must choose ways that overseas consumers can easily accept. In terms of brand building, domestic companies can also purchase overseas brands while strengthening their own brands. In fact, Ordos Cashmere Group has taken a solid step in promoting industrial upgrading and strengthening brand building. Wang Hao said that at present, Ordos Modern Cashmere Industrial Park has a world-class cashmere engineering technology research and development center, from the source of cashmere goat protection breeding base, raw cash collection and storage, to the original cashmere carding, dyeing, fine spinning, each With needle-type weaving, weaving, and ready-to-wear, Ordos continues to perform full-chain technical upgrading and management improvements. On the basis of years of brand building, the Ordos brand family under the new positioning completes the full coverage of the main customer groups in the Chinese consumer market through four differentiated brands and different segmented services. Regarding the current global and Chinese cashmere industry development trends, Carl, chairman of the CCMI Cashmere & Camel Fabric Manufacturers Association, said that not only can we not compromise on the behavior of reducing cashmere quality and protect the quality of luxury fibers such as cashmere, we must also strive to further improve the quality of cashmere. And design more attractive products. For the Chinese cashmere industry, companies should do their best to protect the quality of cashmere. In fact, the high-end and luxury of global cashmere products are in the hands of Chinese companies.
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