Prada Prada 365 2017 autumn and winter men's advertising large

Pedro Almodóvar, the Spanish ghost director, is the perfect protagonist of Auteur's brand new chapter 365, which composes the visual mark of Prada's 2017 men's ad campaign. In a series of wide-screen frames, it is precisely an unconventional central stage where Almodovar walks in an idealized space - this is also the Prada 2017 autumn and winter fashion show scene. Every frame of the picture taken by Willy Vanderperre's palm mirror is loaded with a metaphorical narrative, telling his own background story.

Here, the “Almodovar” world overlaps with Prada’s time and space, reinforcing their shared creativity, obsession, and visual power. The reality is in their illusion.


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