Open innovative door and window promotion mode, break the traditional door and window constraints

With the continuous development of the social economy , people's living standards continue to improve , and now health, low carbon, environmental protection, and advocating nature become their consumption factors. For door and window products , consumers regard these factors as the main consideration , and at the same time , they are increasingly valued.

When consumers buy door and window products , they are largely influenced by designers , so it is a good sales channel model to recommend door and window brands through specialty stores, decoration companies and designers.

Doors and windows are an important part of the home , and high-end windows and doors should be a design-driven industry , because consumers who buy high-end doors and windows need a culture and taste design , but they are not well controlled , so they Need the help of a designer. Now , the “designer + store” model has become a new trend. Designers in helping consumers overall room design, to provide consumers with a viable reference, to inform consumers what style of door and window products more suited to their overall bedroom design.

　　 May 13, China Building Decoration Association (hereinafter referred to as Zhongzhuang Association) expert with the China Construction Fair (Guangzhou) co-sponsored on behalf of "architectural and product value research activities." Association of Deputy Secretary-General Liu Yuan are installed, interior design director Fan Fan Chen-style Qing Chun, vice president of the space designer Chen Jing, are installed with the Association Center, Ren Wuhao, Zhejiang Yasha Decoration Group Vice President Zhou Dongshan visit the headquarters of the doors and windows Roland Sydney Discussion.

Door and window artwork:

Roland Sydney focuses on home improvement market, the Italian-style standards, the German craftsman spirit of the Sydney Roland products do very cause, plus Italian aesthetic sense of increasing product lines, both beautiful and strong. Where all the products are used , they are purposefully developed and will not be produced blindly. The total comes to bear with the Panel lock problem, most of the doors and windows accessories hardware imported from Germany, highlighting the "mute" texture, form a "modern minimalist, European classical" style.

Roland Sydney interpretation of modern door with artistic thinking, windows, innovative, avant-garde, sensual, modern design elements cleverly integrated in the creation, to create a series of unique and elaborate products. Italian style and pastel colors create a warm atmosphere of the room, the door frame flowing curve depicts the warmth of home, Roland Sydney's products are intended to reflect the design of spirituality, gives the user a refined and comfortable home experience.

Semi-military production workshop:

Germans often say that the quality of the products can be seen through the cleanliness of the production workshop . Xiong Zong led the expert group into the Rolandi door and window production workshop , visited the Rolandi semi-military chemical plant , and experienced the perfect Rolandi door and window company. Job mode and various refinement processes. Feel the standard operation of Rolandini's corporate brand and product production process.

Doors and windows "designer + store":

Mr. Xiong explained to the expert group the marketing team and production scale of “Rolandini” . Every year, he cooperated with China Construction Expo and has cooperated for 8 years. In the brand promotion to develop a variety of advertising displays including Baiyun Airport, high-speed rail, highways, online advertising and so on. The home improvement designer resources are gradually established and perfected in specialty stores across the country. At the Bear General Meeting, he pointed out : "I have to change the custom doors and windows for decoration , and not for custom doors and windows." Consumers go to the building materials market to buy products and slowly transform into designer recommended brands , "designer + store" will become the new mainstream of Rolandi.

Doors and windows has become a high-end product, it can make full use of room space, can according to "owner + designer" together to create windows and doors renovation program, to Roland Sydney stores across the country to experience fully reflect the customization needs of doors and windows, get more Consumer's favorite.

The experts of the China Institute of Construction talk about the future of the "window":

Teacher Zhou Dongshan pointed out that the Rolandi door and window will use the original functional system to exert its heat insulation, noise and enhance its performance . The appearance of the product forms a luxury of high-end doors and windows.

Fan Chen, interior design director of Fan Chen , said that all real estate developers in China have unified the appearance of floor sashes in the design drawings of the previous buildings , and it is difficult to install some common broken aluminum doors and windows as they wish. Moreover, most of the doors and windows of the building use some cheap profiles , and the styles are also relatively backward. If the real estate developer combines with the door and window products of Rolandi , it will be an era of “customized doors and windows + modern architecture”.

China Building Decoration Association Design Research Center, Ren Wuhao, ask questions designer channels and the home renovation initial contact person is the first batch of designers, who will assess the consumer's age, hobbies, personality, and then simulate the effect of the decoration doors and windows The designer uses artistic vision to construct a perfect home and window style. Wu Hao, a member of the China National Association, also strongly agrees with the connection between the designer and the door and window store, and introduces the current designer resources into the design and docking of each franchise store in Rolandi , which will bring Rolandi's higher-end products.

Vice president of the Chinese space club designer Chen Jing, his use of ancient and modern doors and windows and doors were discussed, from Sydney Roland brand was founded and then precipitation technology, the door and window products into the culture and life. In ancient times , the "gate" represented the face of the family's master, and the material of the door has not changed much for thousands of years. In modern times, with modern metal materials, there will be a pattern of custom doors and windows. If the design of doors and windows is added to the ancient line shape , the styles of the doors and windows in different areas of the building are also very interesting . People like to paint on the building to show the beautiful style.

China Building Decoration Association, Chief Engineer and Deputy Secretary-General Liu Yuan introduced the experts to integrate designer Roland Fouad channels seminars, as well as customized windows and doors industry systematic development. Brand building is a system . Channel innovation, publicity and positioning are the future trends.

The experts from the China National Assembly Association visited the door and window of Rolandi to discuss the product channel promotion system . They also confirmed that the China Building Decoration Association and Roland Sini have reached a strategic resource cooperation cooperation . After that, all the door and window franchise stores of Rolandi will enjoy all over the country. the decoration designers strength, so that consumers and designers to draw closer to the structure of living space modern lifestyle and aesthetic taste.
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