O'Brien slave ladies head Luo Yu | express with a design dream

Luo Yu

LUOZHENG

2014 Leading the 2014 APEC Women's Leader Costume Design

2014 won the top ten creative culture awards

In 2014, he was elected member of the Standing Committee of Shenzhen City

2013 Won the title of Shenzhen Top Ten Outstanding Female Entrepreneur

In 2011, she won the title of 100 leading figures in Shenzhen

2010 Shenzhen was awarded the title of Shenzhen High-level Professional Talent

2008 Became China's First Couture Designer Expedition to New York Fashion Week with Great Success

In 2007 won the title of "China's Top Ten Design Masters"

2006 The first designer in China who won the highest award in the Chinese fashion design “Golden Cup Award”

2006 Top Ten Outstanding Youth in China Design Industry

In 2005 won the Chinese Fashion Festival HAPPER'S BAZAAR Leica Fashion Designer Award

2004 Invited to participate in the fashion press conference held by His Majesty Louis Vuitton Group as a Chinese representative

And won the "Asian Fashion Designer Award"

2003 Invited to go to the "Fashion China" fashion press conference held at the Louvre in Paris, France.

2003 Chinese designer who won the NAUTICA Creative Foundation Platinum Award

2002 and 2003 were the two most influential designers in the apparel industry in China.

2002 Top Ten Designers in China

Chinese fashion leader

The famous Chinese female designer brand "OMNIALUO OUBO LANNUO" "LUOZHENG Chinese clothing" founder;

He currently serves as chairman and artistic director of Shenzhen Oriental Yishang Garments Co., Ltd.

The dream is an abstract word, and the artist will give it color; the musician will give it the sound; the costume designer will give it form and beauty, Luo Ye is a person who uses design to express dreams.

Her dream stems from her childhood sensitivity to the beauty of clothing. As the “second generation of the Ministry of Textiles”, Luo Yi liked the beauty and personality of clothing from an early age. At that time, there was a shortage of material, and it was difficult to buy what she liked on the street. She began drawing pictures of herself from the age of 10, designed her own birthday dress, and asked the tailor to help her make it. When she was out, many people asked her: "Where do you have to buy this skirt?" She said with pride: "I designed it myself."

After graduating from university, as a graduate of international trade without any professional training in fine arts, Luo Yi chose to become a fashion designer. This story now sounds like a legend. Although she had dreamed of many different lives before. I would like to write for a while. I would love music for a while. I already had countless dreams with her parents. When she told her parents that she wanted to be a clothing brand, she was initially not optimistic: “If you want to do it, do it. Stability, it is estimated that can not be maintained for 3 months." Unexpectedly, she began this, it insisted on 20 years.

Dreams don't happen overnight, and the process of casting dreams is mingled with smiles and tears.

Dreaming horse

In 1996, Luo Hao's dream opened in Shenzhen, a warm and free southern city.

Although she is not a professionally trained designer, she has her own unique aesthetic thoughts, which will not be constrained by the inherent design concept. Influenced by her mother, she borrowed western classical arts such as ballet, or inspired by classic characters in famous movies to design her own unique style of clothing. Even if they didn't know who to wear before designing, but the results came out, the market reaction was particularly good, when the elegant lady style was particularly popular.

She first rented two bunks at the "Oriental New World" shopping mall in Luohu District, and looked for Russian dancers and foreign models. She wore a coat of her own design and slapped a large block under the Eiffel Tower under the window of the world. As soon as the film came out, it was very atmospheric. With this confidence, she made a scene on the beach in Tung Chung, rented a white horse, took a foreign model and a grand piano and took a series of beautiful people, a beach, a white horse, and a piano. The filming is very frustrating, and the piano is very heavy to carry. At that time, most people do not suffer from that sin, but now it has become a classic.

The dream is long and its distant

Many people think that the garment design industry is bright and colorful, accompanied by flowers and coffee. In fact, this is insignificant in the designer's entire life. Apart from spending most of his time painting drawings, fabric selection, and production, he has to face many markets and funds. , inventory, delivery time can not keep up with all aspects of the problem. Therefore, it is very tenacious to be able to do clothing and do well in Shenzhen.

Shenzhen's designers are more passionate and this atmosphere pushes her forward. She still remembered when she was in Bagua Ling as an exhibition hall. The night and night were commonplace. He was in a state of excitement. He was tired and could not sleep. He encountered the oncoming assistant and forgot what his name was. At that time, the starry moon looked back at her office and was surrounded by darkness. Only Operanu was bright all night long. Everyone here is catching up with "Shenzhen speed", so she told herself to give 200% more effort.

In 2005, Luo Yu, who was preparing for the "Golden Summit" with the Chinese designer Oscar, experienced his father's death. From then on, she not only has to do design and creativity, but also take care of the management of the company. Is the game or giving up? Does the company squat or escape? She struggled for a long time.

In the end she not only took over the management responsibility of her father but also won the 2006 Golden Globe Award. The long road to dreams requires such persistence and tenacity.

Dream flower

In fact, from the first time in 2002 to participate in the Beijing International Fashion Week and won the "top ten new" first, honors continue to flock to Luo. These honors are like sunshine and rain on the road ahead, giving birth to her dream.

In 2003, when she received the first prize in the USA Nautica Creative Foundation Platinum Award, she used her $25,000 prize to go to the Louvre with a few outstanding young designers. Because all the designers’ dreams were to go to Paris. Fashion Show. That time, their series was a great success.

Because of these achievements and branding, there are many venture capitalists who are beginning to pay attention to Opelrano. At the time, Luo Yu, who was pregnant and pregnant, was wearing a trench coat and a public relations team. He continued to perform road shows on Wall Street, and he saw 6 investors every day. During that period of memories, the product is still exciting: “A Chinese girl with a bunch of people, she has a lot of people, and she keeps talking to investors. They also like the story of the girl’s business. The girl talks more. Self-confidence, feel that your grand goals and dreams will be realized."

In 2008, she went to New York Fashion Week to hold a fashion show with the theme of "Peach Face". This was the first person among Chinese designers. A short 15-minute show won 3 rounds of applause. After the end, the audience lined up to congratulate her. The show has had a great impact on her and made her understand that a designer still needs to be based on business. In the past, she played art, and she was unconstrained by the market. She was unfamiliar with the atmosphere. After New York City, she began to combine art and business. Although many brands in Shenzhen had done so early this morning, she had explored the road 10 year.

Floral City

Luo Ye likes dreams and enjoys everything romantic. After 18 years of designing fashion, Luo Yi finally found the most beautiful style in his mind. That is LUOZHENG, which is based on oriental aesthetics.  

Although many friends have advised her to create such a brand to take great risks, such "don't do it" discouragement was heard many times when she founded the OMNIALUO brand in 1996. OMNIALUO has developed nearly 200 stores nationwide and has earned numerous honors. Therefore, she persists in her dream. "I think many things in life, wait until you have a grey hair and think about these things again. You won't regret anything because you did something. You just regret what you didn't do."  

In the beginning of the creation of the brand “LUOZHENG”, which is based on Eastern aesthetics and integrated with contemporary life, and is full of Luoyang personality, it has ushered in a high honor, which is to design the clothing for the leaders of the 2014 APEC meeting. She adopted the traditional pattern of “Waters and Rivers (Yagi)” as an element, the shape of the sky circle, the calm and elegant oriental colors, the exquisite subtle Song Jin fabrics, and numerous modifications and sample garments, completing a group. Representing the high-level outstanding works of China's current apparel design, it also expressed the APEC meeting's pledge to “get good and help each other and help each other”.

In December 2014, Luo Yi's "LUO GARDEN Luo Yi Garden" gracefully opened in Shenzhen Happy Coast. This is a fashion art museum that perfectly integrates oriental aesthetics with contemporary life. It features the four seasons of vegetation as a spirit. It perfectly integrates fashion, floral arts, tea ceremony, incense, coffee, music and art. It is created for independent and beautiful women. A pleasing, pleasing dream garden.

"I have always been able to exert my sensibility and romance as much as possible. In any case, the city where "heroes don't ask questions" is even more innocent and naive. If we can make achievements, we will not only point fingers. Will also pay special attention to you."

20th Anniversary · My Dream

The years are extremely beautiful because of its inevitable passage. In the days of sharpening, Opelannu is constantly meeting with more beautiful ones.

With a dream of fashion and beauty, under the guidance of Luo Ye, the original designer brand, Eberlanu, has been elegantly moving forward with everyone for 20 years. From 1996 to 2016, 20 years of spring went to autumn to create an elegant and stylish garden; 7300 rounds of day and night, nourished a poetic mind belonging to a beautiful independent woman; 175200 hours, precipitated Chinese generations Fashion dreams.

This era requires dreams. It also requires designers who insist on dreams and love like her. Yu Dan, a master of Chinese studies, commented on the fashion style designed by Luo Hao. It is full of goodwill and can give women confidence rather than picking the wearer's figure by the size of the clothes.

In contemporary China, intellectual women are bound to love Luo Hao's design. It is a confident display that allows women to have a leisurely temperament rather than being driven by the prevailing trend of the times.

It is precisely because the eye touches the depth of the aesthetics of the entire Western aesthetics and the fusion of Eastern aesthetics, so that Luo Yi's design can always exceed the popularity, giving the "dream" the most attractive lines and colors.

Does the dream still need to happen? There is no shortage of dreams in this world. What is lacking is only the spirit that the dreams are unwavering. This kind of spirit may have been shared by us in our young ages, but we are no longer able to talk about it at any time in the fast-paced flow of growth. Do you still remember your dreams?

On the occasion of the 20th anniversary of the establishment of Opelranuo, we invite you to review your original dreams together. Welcome to 【Oberrano】 WeChat public reply: #Dream # + "Dream's content". For example: #Dream # has a beautiful garden.