Men according to the text: Mobile O2O subvert the retail of men's clothing

Chen Sicheng and Tong Liya wedding has become the focus of entertainment. One was a young director who burst into red because of the Beijing Love Story, and one was a popular actress (79th in the 2013 Forbes China Who's Who), a photo of two wedding dresses at a time Manshanbianye. When Sohu News, the reader Tucao Yang and Tong Liya dress who is more stylish, no one realized that behind the celebrity wedding hidden huge brand market. Advanced customization and celebrity effect has always been the best mode of communication between each other, this Chen Sicheng dress endorsement brand is "according to the text," the company in a very clever marketing, is trying to subvert the traditional innovation. In the past five years, customized brands have mushroomed in China. In 2013, the disappearance of China's luxury goods market continued to decline, with analysts partly attributing to the austerity of spending on public funds, while Chinese consumers, on the other hand, were tired of the monotony of luxury brands and began to emphasize "light luxury," emphasizing more personal The design concept of these changes in consumer demand, giving China design custom brand with a huge upside. For example, Chen Sicheng custom clothing brand "according to the text." According to the text of the founder Xia Hua, founded in 1994, the company, in more than a decade, according to the text of the expansion of a company with more than 500 stores, annual sales of nearly billions of RMB scale. In the past few years, the company has made tailor-made gowns for entrepreneurs such as Jack Ma, Pan Shiyi, Yao Jinbo, Wang Chao Yong and Wang Xiaofei, trying to expand the market for high-end business people. Although China's business people spending continues to rise, but China's high-end clothing market in the past five years is not without any pressure. On the one hand, soaring rents in storefront shopping malls in tier-1 and tier-2 cities mean rising sales costs; on the other hand, the impact of the Internet on shopping malls has also hit sales of high-end clothing brands. Previously, I have talked to a consultant on this topic, the high-end clothing brand will be the impact of the Internet. The answer I get is that the impact is already unavoidable. But the mobile internet may bring first-line business opportunities to traditional brands. This is why I discovered that ewen may trigger a revolution in men's fashion retailing. In the face of the impact of the Internet, according to the text and not for the mobile Internet to start a new brand, but continued the boutique retail model. According to the text hire dozens of designers to design clothing, and through the way of custom fabrics to provide products. According to the text is not through the provision of clothing consulting fees, only to obtain profits through retail. But what's interesting is that they offer a range of apparel acquisition solutions. In my opinion, these solutions are better for business people. According to the text to recognize the fierce impact of the Internet age, to provide overall service is more attractive than the provision of single-product clothing. Ewen took the method of using WeChat service numbers to build customer base. Each clothing consultant is responsible for the WeChat service of about 30 customers. This customer relationship is more intimate, but also a more direct mode of encouragement. An Ewente supervisor once described to me a scenario in which you would respond immediately when you saw a style of clothing in a magazine or on the road and took a direct picture of the WeChat apparel consultant. More importantly, the clothing consultant has the customer's body size data, as well as past shopping habits records, so customers will receive custom clothing sent by text soon. This service even eliminates the cost of customer interrogation, and for many men, it can be a bother to ask if this suit is for me. Another benefit of this service is the infinite "efficiency" of space and time, which means that you have a 24/7 online clothing consultant and the mobile internet makes it less "arrogant" and takes into account Intimacy and efficiency. Another benefit of having apparel consultants is that they provide the "cloud closet" functionality in multiple cities. In other words, on the way to business, they can always send you a well-worn suit to meet the contingencies. Behind this is the text according to hundreds of stores and service system as a support. This may prove one of my predictions, the mobile Internet will be the traditional enterprise counter-TAB weapon. As one recent Forbes columnist, Ms. Jiang Meilan, "Traditional Retail: Adapt to Change or Become a People's Experience Store ?," the direction the traditional retailing industry should strive for is how to make consumers willing to stay with you In-store experience, or even willing to place an order directly in the shop, or go back to your online shop orders.And then enjoy the convenience you provide or even integrated services.You also actively encourage consumers willing to take the initiative to share. Do not forget, this is an era from the media, sharing is king. "According to the subversive innovation is that they will be the traditional storefront into a" customized service "competitive advantage, while the traditional high-end sales service and" WeChat service "clever Butt, forming a closed loop sales. In my opinion, maybe Intime, or Wanda should consider the mergers and acquisitions of several such traditional brands, perhaps this will bring new opportunities for commercial real estate?

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FAQ
Q: How to ensure your the delivery time?
A: -We have modern automated assembly lineproduction equipment, just 120 seconds is needed from the first process to the last one;
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Your Customize will takes 7-10 days.
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