Luxury brand Calvin Klein onto the street to "worth" do not cut prices
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The mainland is a market that many international brands attach great importance to, and the potential is immeasurable. With the appreciation of the renminbi, many international brands in the mainland have become more and more in line with international prices. The world's premier fashion brand CalvinKlein is also eager to visit Xiamen. However, taking to the streets does not mean that the luxury of civilians. Recently, an area of ​​320 square meters CalvinKleinJeans (hereinafter referred to CKJeans) independent stores opened in Xiamen. It is reported that the store is the first store in Fujian Province is Asia's largest CKJeans independent stores. According to CKJeans Fujian distributor Qianyang Co., Ltd. Leung Fung revealed that, in addition to CKJeans, the near future there will be the same level of luxury fashion brand landing in Xiamen. A few days ago, spending power in Hong Kong close to Hong Kong, CK Asia-Pacific head of the company quietly came to Xiamen to inspect the Asia's first CKJeans independent stores. "The mainland market is a market that many international top brands attach great importance to and the potential it contains is incalculable." Liang Feng said that with the appreciation of the renminbi, the prices of many international brands in the Mainland have become more and more in line with international standards. "We often travel to Hong Kong on our own, and in the past two years we have noticed that the price gap between the two places is getting smaller and smaller," Liang Feng said. It is reported that CalvinKlein (referred to as CK) is one of the world's premier fashion brands, its series of brands including CKCollection, CKCalvinKlein, CKUnderwear (underwear), CKJeans, "CKJeans is a fashion leisure series, the consumer's body requirements, body is not good enough People can not wear. " Liang Feng jokingly said that in fact most of the Chinese people are lean body mass, which is one of the factors that CKJeans currently enjoys impressive sales in China. But more, the design orientation of this brand caters to the domestic market. "In fact, in the world, CKUnderwear series sales is ranked first." Liang Feng introduced. When Beckham dressed in huge underwear CK's advertising so that the global popularity of CKUnderwear series soared to become the best selling underwear brand. Different from the foreign consumer culture, the consumption of luxury underwear until the last few years began to be recognized by domestic consumers. Going to the streets does not mean that most people in the CKJeans store are priced at more than a thousand yuan. "If you want to go up and down with a set of about 3,000 yuan." Leung Fung introduction, according to the current level of wage income in Xiamen, CKJeans positioning is still a luxury. In fact, CKJeans entered Xiamen five years ago as a counter. However, the first-generation agents were easy to manage shortly after their operation. In 2004 more Qianyang got the brand and CKUnderwear series of brands in Fujian's proxy. "Although the strength of some international brands is self-evident, it is also very important for the dealers not to receive the good brands to wait for the money to be collected," Liang Feng said. "We will not attract consumers at lower prices, which is not in line with our brand positioning." Although in recent years many middle and high-end brand discount getting lower and lower, but located in the luxury brand CKJeans rarely involved in the discount, even if Season's old minimum discount nor less than 30% off. Although embarked on the streets, but CKJeans agents said going to the streets does not mean that the people.