Lao Du tells the story - what did the company rise 20 years ago?

How did the popularity of a brand come from? For today's brands, brand awareness is very simple, only have money to advertise on the line! But for people more than 20 years ago, at that time, for entrepreneurs, the concept of using money to advertise is not yet formed, nor is it particularly realistic! If that is the case, Hailing will build the brand in the end of the 20 years? Hailing founder Lao Du said such a story:

At the beginning, Hailing set up its headquarters in the thirteenth line of the domestic trend-setting goods gathering place in Guangzhou, and opened its own factory to itself. It only produced Hailing Korean women's clothing and refused all foreign orders. 13 fashion designers from Beijing, Guangzhou and Hong Kong, with imported precision plate making equipment and skilled craftsmen. It integrates the fashion industry's trend information, new clothing fabrics, three-dimensional tailoring and other advantages, focusing on Japanese and Korean style women's wear.

Since 1997, Hailing Korean women's clothing has opened its first stall in Guangzhou's thirteenth line. Up to now, it has grown into five physical stores and thousands of shopkeepers. Hailing Korean women's clothing is legendary, everyone said that Hailing Korean women's clothes are too good to sell! Hailing Korean women's clothing has been synchronized with the fashion trends of Japan and South Korea, so that everyone can go abroad at the forefront of fashion!

Lao Du also said: "Although Hailing Japan and South Korea women have designers from the front line, I still have not stopped chasing and learning the trend. Every year, I will go to Japan, South Korea, the United States, France and other fashion conferences to learn. I have traveled to the clothing market at home and abroad. I think: The harder I work hard on the style of clothing, my distributors are more likely to recommend clothing to suitable guests!"

Today, more than 20 years later, Hailing still insists on her own principles and has never changed! However, with the development of society and the progress of the times, Lao Du also understands that it is necessary to keep pace with the times. Because of the emergence of new retail, Lao Du seems to have seen Hailing fly higher. However, Hailing is growing stronger and needs more colleagues to work together and work hard!

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