"Internet +" subversion of fashion design patterns

Recently, at the "Clothing Design and Internet Innovation Forum," many well-known designers and designer industry experts from home and abroad discussed the impact of the Internet on fashion design and how the two were merged.

Quickly reflect the needs of the fashion industry

During the Shishi Fashion Week, the works of several local designers were praised by experts from the Royal College of the Arts. “The works displayed by Shishi designers are not only full of the elements of today’s fashion world, but also reflect the inheritance of Chinese culture and show the unique cultural features of Chinese fashion. It is foreseeable that these designers’ works will be marketed in the future. There will be a place in the industry," said Ike Rust, a professor of fashion men's fashion at the Royal College of Art in the United Kingdom.

“I will go to Shishi every once in a while to purchase clothing accessories and ingredients. The reason why I often come to Shishi is the complete industrial chain and the industrial environment that can quickly reflect the needs of the market and the fashion industry.” 16th China Fashion Zeng Fengfei, the winner of the highest award “Golden Summit Award”, said that Shishi’s industrial environment is very helpful for designers to cultivate their own unique understanding of the apparel industry. “At the same time, this is also a stage for designers to start their own business. Designer associations, The innate advantages of the entrepreneurial park and the apparel industry chain allow the designers to communicate with the industry better, and also benefit the designer's heritage.”

“The British Royal University of Arts has trained a large number of designers for many well-known clothing brand companies in the world, and Shishi is also building a local designer cultivating platform. The two can cooperate in many aspects.” Judy, Dean of Material School, Royal University of the Arts, UK Professor Smotram said, for example, the training of designers, the development of new technologies for clothing and accessories, etc., both parties can use their own platforms to connect.

Shorten the traditional industrial chain

"A company with an online shop platform and thousands of physical stores, through these sales channels to collect clothing design ideas from consumers, and produce clothing according to consumer pre-order orders, so that the company's design and development costs, advertising costs, inventory and Liquidity will be greatly reduced.” Li Mingxin, president of the Shishi Fashion Designers Association, said that the combination of the apparel industry and the Internet is changing the traditional model of the entire industry chain. "These cost savings can allow companies to invest more in design and development, thereby further improving various production processes."

“The involvement of the Internet not only has a positive effect on the apparel design industry, but also subverts the traditional mode of operation of this industry.” Zeng Fengfei said that the former designers need to rely on companies to put their products into production, and their design creativity can Consumers meet. "Now that the Internet is integrated with fashion design, designers can sell their own products directly online. The traditional industry chain is streamlined and the fashion change cycle is shortened." From another point of view, designers have reduced their production. The company's attachment, and companies outside the designer, the use of Internet big data and other tools, but also to a certain extent, clothing design and development.

Personality customization is an online sales trend

“The Internet has played a role in enriching the material needs of consumers in the first phase, solving the symmetrical issues of multiple parties such as businesses and consumers. Consumers can find all kinds of goods on the Internet; the second phase of the Internet satisfies the needs of consumers. The demand for quality, consumers can buy a variety of brand products on a variety of e-commerce platform; now the Internet has entered the era of personalization, more and more after 90, 00 in the online shopping, demand products The uniqueness and individuality of the show will provide designers with an opportunity to establish personal brand influence and market on the Internet.” Want to network CEO Fu Jia said that unique design ideas and original products are the future of the Internet to the apparel industry The request.

A variety of Internet tools, such as video, pictures, voice, and other software, are changing the shortcomings of previous fashion designs and products displayed on the Internet. Fu Jia said, "For example, colors such as blue and black are difficult to display on a computer. This makes design, fabric, and clothing appear less effective when displayed on the Internet. Video and voice are used in conjunction with pictures. It solves this problem."