Facilitate new consumption, red man outfits empower diversified formats to release consumption potential

In the post-epidemic era, people's consumption habits and consumer demand have undergone considerable changes, and new opportunities, new demands, and new models in the retail industry have emerged. "Six stability", "six guarantees", protecting people's livelihood and promoting consumption... A series of favorable policies, coupled with the empowerment of new Internet companies such as celebrity outfits, have released the consumption patterns and potentials of special periods for new consumption. , New economy boost.

The epidemic forces innovation

Although affected by the epidemic this year, the retail industry has experienced a temporary decline, but it has also accelerated the structural changes in the retail industry. The new retail industry, which is deeply integrated with online and offline logistics, ushered in high growth. At the same time, in terms of helping the economic recovery and boosting confidence in the development of smart retail, new retail also provides a different perspective and path for multi-dimensional upgrades.

According to data from the National Bureau of Statistics, in the first half of 2020, investment in the e-commerce service industry increased by more than 30%, and online retail sales of physical goods increased by 14.3% year-on-year, accounting for 25.2% of the total retail sales of consumer goods, an increase of 5.6 percentage points from the same period last year. During the epidemic, offline scenes were closed, and many people learned to shop on online platforms such as Taobao, JD.com, and celebrity outfits.

Ning Ji, deputy director of the National Development and Reform Commission, swiftly, and Jingmei

Multi-format demand

Behind the rapid development of new retail is the constant need to be met for massive, real-time, fragmented, and diversified consumption patterns. This has also become a huge challenge and opportunity for fast-moving brands.

The pursuit of cost-effectiveness and convenience is the constant demand of consumers, and the "cruel competition" launched by major giants to attract consumers is still cruel to most businesses.

As a result, shopping guide e-commerce platforms that can gather crowds for precise diversion, especially social e-commerce platforms based on acquaintance relationships, have their core values ​​highlighted. According to iiMedia Consulting's data, the driving force for nearly 70% of consumers to use shopping guide platforms is the low prices of goods, and about 60% of consumers are driven by the time-saving features of the platform's preferential information.

Whether for online merchants or consumers with diverse needs, the advantages of social e-commerce platforms are even more glaring, especially during the epidemic period.

Unleash consumption potential

Take celebrity outfits as an example. For online merchants, celebrity outfits have tens of millions of users and are sticky enough to help merchants make accurate recommendations and diversion, and the platform coupons set by merchants can give celebrities Precise discounts for users are installed, allowing businesses to "spend money on the blade" to reach consumers more effectively, and also allow consumers to truly "save money for self-use".

However, "saving money" alone is not enough to cultivate user loyalty. The "sharing to make money" extended by celebrity costumes converts consumers into consumer businesses and empowers individuals to extend their social value. Especially during the epidemic, this also gave many surplus labor a slash to make money.

It can provide more possibilities for merchants and consumers. As the pioneer of social new retail, it continuously iterates, innovates and upgrades. It has become one of the few omni-channel empowerment platforms in this stage.

E-commerce consumption is one of the new business formats supported and developed by the state, and it will also usher in new development opportunities, more scenarios and more empowerment. The ability to develop a series of empowered celebrity costumes around "people" also increases the imagination space for multi-format consumption, allowing consumption potential to be released in more dimensions.

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