Congratulations to the city's top 500 Chinese brand value

With the most cutting-edge vision, update the design with the most considerate insights, choose the fabric with the most patience and patience, and pay attention to the details. No matter in the design, fabrics and details, we all pay 100 points, so the city beauty also handed over a copy. Satisfactory "answer"

On December 28th, the 2018 National Brands and Guilds with the theme of “New Era, New Brand, and New Journey” were held in the International Hall of the Fujian Hall, and the high-profile “12th China Brand Top 500” list was released. Beauty is listed among them.

The 2018 National Brands Association was jointly organized by the China Business Economics Association, Brand Watch Magazine, Brand Watch Institute and other institutions. The calculation of brand value combines the company's profitability level, industry characteristics, market status, brand market position and brand in the last three years. Historical factors and other factors, fully in line with the international standards of brand value assessment, can find the corresponding professional basis.

都市丽人

Award ceremony

The honor of getting such an official certification not only affirmed the brand value of the city beauty, but as the only one in the underwear industry, it also affirmed the leadership position of the city beauty in the underwear industry. In addition, Metropolitan Beauty will also include the “China's iconic brand”, and the jury will only evaluate a number of Chinese industry icon brands every two years, and each industry only evaluates one of the best brands. To a certain extent, it is more scarce and precious, which further affirms the leading achievements of the city beauty in the industry.

祝贺都市丽人喜提中国品牌价值500强

China Brand Value 500 Certificate China Industry Icon Brand Certificate

Zheng Yaonan, Chairman of Metropolitan Beauty, said, “The top 500 brands are recognized by our consumers and the community. From 2017 to 2018, we steadily implement 'single focus, multi-brand, multi-category, globalization, omni-channel. 'The strategy, the company comprehensively improve quality and efficiency, from the middle to the high-end brand upgrade has made a qualitative breakthrough."

The city beauty can win this honor, not only as the chairman of Zheng Yaonan said, it is derived from the new strategy and brand upgrade, but also from the 20 years of time, the strength of the growing strength behind the precipitation. For 20 years, we have been paying attention to the needs of Chinese women for beauty, and we are committed to creating a stylish, close-fitting and comfortable underwear experience that has won the favor of thousands of women. When the times developed, consumption upgraded, and faced with the changes in the underwear market, the urban beauty decided to make a change.

We brought the 丽-gen flagship store of the city beauty to everyone. This store embodies the direction of brand renewal of urban beauty, fashion, and internationalization. This flagship store transforms traditional warehouse-style stores into sensory shops that are not only more stylish, younger, but also have different functional areas for different users. In addition, the store also offers a fitting room call guide service, a photo punching area, and a highly skilled face payment function.

祝贺都市丽人喜提中国品牌价值500强

City Beauty GEN-X flagship store

This is exactly the persistence and pattern that a first-class enterprise should have. It does not follow the trend in the changing times, but focuses on the big picture. When jumping out of competition to see competition and adjusting its own strategy, it does not forget to pay attention to the transformation and the way out of the entire industry. It is because the city beauty can lead the industry and win the top 500 brand value.

I believe that we will continue to move forward in the future. Metropolitan Beauty has a clear positioning for itself: “The City's Beauty Beauty”. As a national brand of underwear, we have just begun to lead the Chinese underwear industry to the international stage.

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