CLORIS (Codisi) fashion women 2012CHIC ready to take off

After a large number of market research and data analysis, today's women's market, formed a fashion trend in Europe and the United States and Japan and South Korea as the representative of the fashion trend of two tide. These two trendy women's fashion style, almost all domestic stores capture the channel for several years firmly occupy the top three women's clothing sales status, forming a trending category. This "fashionable women's clothing" category is a great market space for rapid growth after the sales of lesser-known ladies and high-end fashion women's clothing will become the benchmark for the Chinese women's market in the next decade. To British culture and expansive fashion preferences of young model fashion clothing brand CLORIS ( song Edith ), seize the opportunity, with Hong Kong as its hinterland, the layout of the mainland Chinese market, has made remarkable achievements.

The twentieth CHIC harvest success

In the twentieth CHIC, a large number of apparel companies to bring its many brands exhibitors, CHIC not only become a platform for apparel brand display, but also a good opportunity for exchanges and cooperation between apparel brands.

After entering the Chinese market, CLORIS from England, unlike other big names in Europe and the United States, adopts a multi-brand strategy to cater to the consumption needs of the Asians. Instead, it takes the multi-series model of single brands and focuses on the construction of brand culture connotation . The chairman of Hong Kong Yin Lai International Limited believes that, looking at the current consumer demand for brand connotation, CLORIS unique British cultural connotation determines CLORIS (歌 迪丝) unique brand personality. Variety of multi-series development model, more suitable for the brand culture profound CLORIS international fashion women's. In collaboration with Korean designers, CLORIS has developed hundreds of products in each of four series: seasonal, expensive, expensive, expensive and expensive, with thousands of people Its own factory, fully able to meet the needs of urban women from different perspectives, enrich their wardrobe. So, there is no need to go multi-brand development model.

From the results of the exhibition, CLORIS (Brandis) brand positioning and development model is very popular. Once the four product lines have been displayed, a total of 16 provincial-level agencies, three district-level agencies and dozens of franchisees have been signed in a short time. At the same time, CLORIS is also working hard with more fashion stylists, fashion photographers and other cooperation to continue to expand CLORIS fashion influence and visibility. With a more complete brand image, better products, more reasonable marketing policy to meet the fashion needs of every urban expensive women, the achievements of each dealer create wealth passion.

Improve the policy, ready to take off

The face of the encouraging development momentum, Silver International will continue to optimize the policy support for franchisees, and strive to support the further rational allocation of resources, has done the following:

First, increase customer service input, the establishment of a detailed division of labor customer service department. With the increase in the number of franchisees, shop in the actual process will encounter a lot of practical problems, and resorted to the headquarters, but also dealers seeking routine solutions to problems. Therefore, Yin Lai International try to start from customer service input, and strive to collect feedback from each franchise customer.

The second is to hold regular marketing work conference, timely solution to customer problems. Marketers, who are the initial contact with the dealer agent customers, from the dealer to understand the brand began, marketers have played a very important role, while the latter marketers work is to help customers solve practical problems, including regular discussions to resolve Marketing meetings on the issues feedback from distributors become essential.

The third is for customers with practical difficulties in the shop, the headquarters to provide high-quality project supervision on-site guidance, the franchisee has opened stores, the company also regularly send trainers, display division, etc. to the customer storefront, the site's image guidance and training. The company is equipped with engineering supervision for dealers, on the one hand you can CLORIS store unified image, on the other hand can shop decoration materials to control the flow of funds to accelerate dealers shop speed, reduce unnecessary losses.

CLORIS is ready to take off and set off a new round of consumer trends in the "expensive fashion" after CHIC, following the brand positioning of consumer trends and the continuous improvement of supporting policies.

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