CHKNAK Lala Women's 2014 Winter Fair | Love Champagne, Inviting You to a Romantic Journey

February 01, 2021

CHKNAK Lala Women's 2014 Winter Fair - Vintage Tour, CHKNAK Lala Women's 2014 Winter Order Fair will be opened on June 6th in Guangzhou 1850 Creative Park Grand! This season, CHKNAK Kaura pulls through a new series of geometric patterns, patterns, textures, colors, contours and other elements of the collision and reconciliation, showing a wonderful novel aesthetic. The design embodies a combination of retro and modern styles, and expresses a fresh new attitude in the heart. This is a city full of fun and breakthrough.

CHKNAK Lala Women's 2014 Winter Fair | Love Champagne, Inviting You to a Romantic Journey

Company brand introduction:

[ brand story]

CHKNAK is derived from the natural pursuit of women: beauty and love. The founders of the Jura brand: Ms. Yeh and Mr. Ou, they met each other during their youth years due to love for the apparel industry. From the moment of putting on the wedding ring, the two promised the next life: â€œApparel business, we focus on a lifetimeâ€ . In 2006, Ms. Ye and Ou founded Ouzi Fashion. Until 2010, they owned their own women's brand CHKNAK.

"Transmitting beauty, sharing happiness, and realizing dreams" is the mission of Paula. In the future, Jura will create a light mature woman's first brand with fashion women's wear and will enter the world's women's stage. CHKNAK is good at pulling

Grasp the delicate emotions of the light mature woman, according to the shape and aesthetic of the Oriental women, integrate into the international fashion elements, and carefully design the high-grade, delicate texture and tailoring for the gentle woman.

Releases the exquisite and exclusive temperament of the light mature.

[ brand positioning]

Learn about our protagonists

CHKNAK - Our Light Mature

Age: 30-40 years old female

Social roles: "social elite", "young mummy", "petty woman"

Identity characteristics: In this age group, they will experience identity changes (from professional women to family members); or identity compounding (as professional women, but also as wife and mother). Life status: Little success in work, confidence in capital, among them Some women also take care of marriage and family, and their lives are relatively stable. They actively create a high-grade lifestyle.

Aesthetic pursuit: exquisite, stylish, unique temperament.

[ brand strategy]

Customer Group Psychoanalysis

The 30 to 40-year-old is the second decade in which women enter the workplace and society. Most of them have experienced important life experiences such as marriage and childbirth, and have begun to take up important positions. Learned ways to get along with family members, colleagues, customers and other different social roles. In the face of life and work, they are more confident, elegant and relaxed. With more wisdom and experience, they can comfortably deal with various issues and begin to enjoy life and enjoy work. The sense of well-being continues to increase. In the face of wearing demands, they no longer drift like little girls, and lose.

In the colorful world, but more rational.

Commodity/price strategy

Highly cost-effective products to satisfy customers' rational consumption demands

Business Strategy

Preferred / Shopping Center

Main election / street shop

Auxiliary / shopping department store counters

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