A green market for an emerald seller turns red

In the past year, the price of some treasure-grade jade in the collectible market has increased by several times. Contrary to this, as the consumption of jade jewelry tends to be rational, the price and sales volume of some middle and low-end jadeites show a downward trend in the ordinary jewelry market of the provincial capital. Just when most of the jadeite merchants expressed helplessness about such a market, Zhu Ying, who sold the jade for more than a decade, also closed her physical store. “There were two physical stores that closed down the ones with better location and higher rents.” Zhu Ying told reporters that she had investigated the jewelry market in Jinan before closing the store. “In 2013, the price of jade raw materials with lower quality has nearly doubled; the price of jade raw stone with higher quality has soared nearly 5 times. The abnormally high price of jade market has made many jade lovers discouraged, which also created jade. The market is currently in a cold market. In addition, in recent years, because of the madness of jade prices, the influx of private capital into the jade market has caused the imbalance between supply and demand. The reason for the cold market is that the turnover in the previous year can reach 780,000. But it fell nearly half last year."

翡翠套件

In Zhu Ying’s view, it is now necessary to seize new customers and change the past days’ price to take the small profits but quick turnover route. At this time, the micro-business just meets such conditions. Throughout the current Jade micro-businesses, some of them are mainly based on physical stores and micro-business; some are from other platforms such as Taobao, or they open "sales stores" on WeChat, and some are "born and grown". WeChat store. Zhu Ying said, "In the jade and jade micro-business, more than half of the people have physical stores. The combination of online and offline business methods makes the goods shot faster, so I still have a physical store."

After closing the store, Zhu Ying was looking for an agent. Now her agent is distributed throughout the country. Every time she releases the goods in the circle of friends, these agents will forward her message, and eventually her message will spread to more. The place. At the same time, the method of micro-business promotion is simpler. A few pictures or a short video plus a concise paragraph of text is an "identity card" for a jade product. Compared with the product display of online stores, Weishang not only saves the cost of models, simplifies the production process in the early stage, but also can operate alone. It is much easier to manage or manage than online stores, and even people who don't pack can sell their products. ”

Zhu Ying said that in the Jade micro-business, the sales of less than 50,000 yuan are relatively good. If the price is higher, few people pay attention, and the best selling is the jade jewelry of several thousand yuan. “The best you can earn hundreds of thousands of dollars a month.”

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